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Sustainable Lifesytles
LCA and beyond?
Presented by:
Rosa Groezinger
Researcher
UNEP / Wuppertal Institute Collaborating
Centre on Sustainable Consumption and Production
Good morning and welcome to the second day of the LCA conference here in Budapest.
Rosa G from CSCP
UNEP… Colllaboration between the Wuppertal Institute for Climate,
Environment and Energy and the United Nations Envrionmental Programme
Happy to be here to present this morning our work on sustainable lifestyles, which has a bit of a
different perspective than the work
seen in the presentations yesterday.
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 2
The CSCP strategy areas
Aim of our work is to promote SCP and SL
We believe in the concept of the triangle of change and we work with all these actors.
As you can see here we
1. work with policy makers on the national and local level to support the uptake of SCP and SL.
(recommendations of policy instruments and support with SCP action plans)
2. We also have several projects with the civil society and consumers to change the way individuals live and consume but also how CSO can work and lobby for SCP and SL
3. We also work with smaller and bigger companies to support them making their production processes more sustainable, improving their products and see a business case in sustainable consumption and
lifestyles.
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 3
1. Provide the data base for environmental impacts of products and services
2. Make different products and behaviour choices comparable
3. Help correcting wrong assumptions and decisions
What LCA can do to support the shift to sustainable lifestyles
LCAs are quiet important for the everyone working in the field of sustainable consumption and sustainable lifestyles
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Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 4
1. Give concrete recommendations and motivate people to change their lifestyles and behaviours
2. Make alternative more environmental sound products, services and habits attractive for business
3. Help identify the bigger picture that we should be aiming for
Challenges for sustainable lifestyles How much can LCA do here?
On a more generic level, there are several challenges for sustainable lifestyles
As said before, I’m no expert in LCA, so I’m wondering – and maybe we can discuss this after the presentation – how much can LCA do here?
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 5
1. Give concrete recommendations and motivate people to change their lifestyles and behaviours
Beyond LCA
I picked three of our projects to showcase what we believe is important to support the shift to sustainable lifestyles
- Talkes about it yesterday at some point, that necessary to not use too many confusing numbers when talking to consumers but bits that are easy to understand. One presenter also talked about introducing the picture of a pyramid of waste to call the attention of Egypts…
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Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 6
Goals:
• Visualizing sustainable lifestyles in the future and making the
message understandable for normal people
• Gathering new ideas of how sustainable future lifestyles could look like
• Attracting people emotionally and motivating them to change their lifestyles
Beyond LCA: Communicating sustainable lifestyles in a creative and understandable way
Partner
In cooperation with the Deutsche Bundesstiftung Umwelt – german environment foundation
Project also just started in Janaury
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 7
Competition of art and design school students Creating visual impressions of sustainable lifestyles
Alanus Univeristy for Art and Society
ecosign / Academy for Design Partner
In cooperation with 3 universities we initiate competitions between
students on the issue of sustainbale lifestyles. They all have courses and a certain background in sustainabiliuty as part of their curriculum but first of all they are designers and artists.
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Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 8
What will be done
Creating visual impressions of sustainable lifestyles
Two of the schools on the generic level on sustainable lifestyles:
Pictures in form of photos and graphic design – example here fits to what we heard yesterday – LCAs of tab and bottled water. campaign for tab water (emty, stick the sticker on, refill, enjoy)
Movies
The school focussing on interiour design on the topic of housing Products – Furniture
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 9
Very first lessons learnt
• Need for balance between
freedom for the artists and level of information
• Need to look at what is actually important
• Challenge to go beyond the current situation and think of new solutions
Creating visual impressions of sustainable lifestyles
Partner
1. Researchers want clear messages – artists want to have freedom to make their piece of art (not too complex but understandable)
2. Need to look at the real issues: Example of Ü-Ei – impact level – LCA’s good! – not looking at the chocolotae egg, but on how to eat
vegetables instead of meat
3. Students all started very close to today’s realities and didn’t come up with any innovative approach on how to change it
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Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 10
1. Give concrete recommendations and motivate people to change their lifestyles and behaviours
2. Make alternative more environmental sound products, services and habits attractive for business
Beyond LCA
Based on the LCA analysis it becomes clear that certain goods or services are better than others… how can be ensured that these results translate into actual change? Why should companies care?
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 11
Beyond LCA: Sustainable Lifestyles/Consumption Businesss Strategies
• Challenging existing products and services
• Demonstrate how sustainable products and services can create value for companies
http://www.encourage-sustainable- lifestyles.net/
Business Case for Sustainable Consumption and Sustainable Lifestyles
Partner Main Outputs
•7 Booklets on different themes
Swedish government
Development of a series of booklets
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Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 12
Sustainable Lifestyles/Consumption Businesss Strategies
SA 1: starting on where most companies are today: offering organic and fair products
SA 2: still and incremental change for companies, but beyond the point of selling the products: engaging with the consumer for low-impact product use – this is where yesterdays’s presentation from Tesco comes in, for example changing the washing behaviour
SA 3:already goes beyond the established products by offering
innovative after-sales services like upgrating options and after sales greening to increase the use-phase of products
SA 4: radically changing the traditional design
SA 5: this area stands for a systemic change and describes the switch from products to services. (renting, leasing, sharing and pooling) SA 6: Leadership for change. This shows the importance of starting a dialogue and creating partnerships for change.
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 13
1. Give concrete recommendations and motivate people to change their lifestyles and behaviours
2. Make alternative more environmental sound products, services and habits attractive for business
3. Help identify the bigger picture that we should be aiming for
Beyond LCA
Finally, the last need – the bigger picture and a vision for the future! This is not only relevant for LCA but for everyone working in the field of
sustainable lifestyles
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Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 14
Beyond LCA:
Create a Vision for sustainable lifestyles for 2050
This is the main case study I was asked to present.
The project is funded by the 7th framework programme of the European Commission
It started January of this year and will run for 2 years and consists of a consortium of 8 partners from all over Europe.
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 15
SPREAD – Social Platform identifying research and policy needs for sustainable lifestyles
SPREAD mobilizes existing
knowledge, experiences and best practices
SPREAD analyzes the underlying dynamics of current lifestyle
changes
SPREAD disseminates promising practices to mainstream them SPREAD creates a joint vision of sustainable lifestyles in 2050
Spread stands for…
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 16
Topics Rationale behind SPREAD
Living Moving Consuming Sustainable Society
Social Platform
Business advisors Health Experts Researchers Civil Society Orgs.
Individual Local and Regional
National
EU and International
Individual households
Social plattform is this whole project.
-All these actors are involved in the project
These are the 4 main focus areas of sustainable lifestyles that will be addressed during the project
-- for each of the four topics, a working group consisting of 40 poeple from business, CSO, policy makers and researchers will be formed. (from the business side:
-Living: IKEA
-- Mobility: VW Autostadt
-- Consuming: Kraft Foods, Henkel, Nokia, Unilever, Ferrero -Sustainable Society: Turkish Business Council for Sustainable Development
-Aims: Explore the conditions of shifting current lifestyles to more sustainable ones
-Investigate opportunities and learn from existing cases and good practices
-Provide EC policy makers with suggestions and policy briefs for future research agendas.
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Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 17
The approach of SPREAD
This graph shows the workflow and methodoliegies of the project:
Knowledge stocktaking: The Baseline – Existing Knowledge on SL (Oct 2011)
Analysis of existing knowledge in order to understand barriers and drivers, constraints and megatrends
Exchange of promising practices: Conference & Workshop Series and Online community which is open to everyone interetsed in it
Present, discuss & validate findings of baseline work.Discuss future best practices
Future Scenarios for SL: with the backcasting method (normative and desireable future visiosn, and then picturing how the transition and break thorugh existing trends, patterns and ways of thinking can be reached).
Roadmap and Recommendations for Sustainable Lifestyles List of short and long term recommendations
Recommendations fr different stakeholders (policy, business, society in Europe)
Research agenda for the EC
Conferences and workshops (10 in total)
Online Platform/Community: Heart of the project (Online platform: 1000 visitors per month)
People‘s Forum for Identifying the Meaning of Sustainable Lifestyles
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 18
Stakeholder composition of the SPREAD social platform
www.sustainable-lifestyles.eu
www.sustianable-lifestyles.eu/community
And finally the overview of the partners… and the website: supposed to go online today
UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production (CSCP) Germany
Demos Helsinki (Demos) Finland
Energy Research Centre of the Netherlands (ECN) The Netherlands Politecnico di Milano (Polimi) Italy
EuroHealthNet Belgium
The International Institute for Industrial Environmental Economics at Lund University (ULUND) Sweden
Regional Environmental Center for CEE countries (REC) Hungary Eco Institute Barcelona (ECOI) Spain
The Northern Alliance for Sustainability (ANPED) Belgium Ashoka France (ASHOKA) France
Websites supposed to go online today
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 19
Conference on sustainable lifestyles & entrepreneurship
Please visit: http://www.future-lifestyles-entrepreneurship.org/
Also launching conference for spread project
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Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 20
Conference themes
As you can see here, the conference brings two main topics together:
Sustainable lifestyles and sustainbale entrepreneurship
We want to demonstrate how both are interconnected: SL need SE to deliver goods and services , SE need to understand consumer needs and lifestyle trends
The themes are on the one side… and on the other The crosscutting or enabling themes are…
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 21
Conclusions
1. Cooperation between LCA experts and experts from other backgrounds has big potential to support the move to more sustainable lifestyles!
2. LCAs can support the triangle of change – policy makers, CSOs and business – with arguments and scientifically sound recommendations.
3. LCA experts should try to include “out of the box”
thinking into their work to also demonstrate new and unexpected solution.
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Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 22
Rosa Groezinger
UNEP/ Wuppertal Institute Collaborating
Centre on Sustainable Consumption and Production rosa.groezinger@scp-centre.org
tel ++49 (0) 202 - 4595813 fax ++49 (0) 202 – 4595830 www.scp-centre.org
Thank you for your attention!
Thank you for your attention!
Do you have any questions?
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 23
Backup slides
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 24
Conference Agenda
Please visit: http://www.future-lifestyles-entrepreneurship.org/
First day: future of each for the disciplines Second day we are focusing of bridging them.
Apart from panel discussions with prominent speakers, there will be interactive workshops , ted speeches , market place and demonstration centre
The art and design students work will also be presented on the conference.
If you’re interested, I invite you to join us in May.
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 25
What is a sustainable lifestyle?
The lifestyle depends on...
VALUES
ATTITUDES HABITS
GENDER
EDUCATION CULTURE
SOCIAL BELONGING
ECONOMY Balance between basic material standards, meeting basic needs, and non-material aspects of welfare.
And all these elements here shape the way we live our lives…
Our culture shapes the way we think about family
Our education and social belonging influences how we define success Our valuesshape what we define as happiness…
What these pictures show is what makes the topic of sustainable lifestyles so interesting – they can be extremely diverse. Everyone will have to find the elements that are best suited for his or her personal situation and needs.
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 26
Consumption and lifestyle trends
Patterns are changing towards sustainability
This picture demonstrates how consumers are already changing their behaviour in many different aspects of every day life.
The Co-operative BankTen Years of Ethical Consumerism: 1999-2008
Spending on ethical food and drink has increased more than threefold in the last decade, between 1999 and 2008.
Green home expenditure has increased fivefold in the 1999-2008 decade. (energy efficient appliances and boilers)
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 27
Consumer behaviour accounts for a large share of environmental impact of products
Source: WWF-UK Evidence Base 2006
Use phase is the most important lever for change in private road transport !
CO2emissions over the life-cycle of a vehicle
Lifestyle choices are really relevant. This slide here demonstrates it again on the example of a car.
16% of the CO2 emissions over the life-cycle of a vehicle occur in the production phase.
over 80% occur in the use phase!
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Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 28
•
Low-carbon technologies and design for
environment strategies to tackle climate change impacts
Energy efficiency potential concerning private transport vehicles
• Technological innovations and improvements have a lot of potential, but not enough to tackle the rebound effect
• Need to look at the consumption phase: how to improve the energy efficiency with more sustainable lifestyles?
Source: S. Schmidt, 2005
Looking at the topic of the car in more detail, it becomes clear that technology alone will not solve the problems. Technological innovations can support a shift to sustainable lifestyles,
Here we have a bunch of measures that will decrease the amount of emissions of cars, as
The reduction of rolling resistence (-3)
Teh reduction of weight of the vehicle by 100 kg (-5%) Full Hybrid car (-40%)
.... but it will really need our personal decisions to reach that goal.
For today’s presentation I have identified 4 main challenges to sustainable lifestyles and picked showcases of how the CSCP is addressing those.
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 29
Another vision is needed:
A move towards sustainable lifestyles
And the topic of my presentation is: we need another vision of sustainable lifestyles!
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Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 30
1. Missing vision of sustainable future lifestyles 2. Missing visualisation of sustainable lifestyles 3. Current business models need to shift to support
sustainable lifestyles
4. Need for more collaboration between sustainable lifestyles experts and entrepreneurs
*only a few examples
Some specific sustainable lifestyles challenges* to
overcome
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 31
1. Missing vision of sustainable future lifestyles
Initiate multi-stakeholder dialogues to create and define a vision for the future and milestones on the way
Some specific sustainable lifestyles challenges to overcome
The CSCP is working to …
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Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 32
The SPREAD consortium
The partners, members of of the project consortium….
This is a Europan project…
If you want to meet them and learn more about VISION for sustainable lifestyles or explore together with us how sustainable entreprneurship might drive SCP, we will be happy to welcome you at the conference at the end of May this year.
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Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 33
Stakeholder SPREAD working groups
Sustainable moving Sustainable living
Sustainable consuming Sustainable society
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 34
Mission of the CSCP
Mission
The Centre provides scientific support to activities undertaken by UNEP and other organisations in the field of SCP.
• development, testing, implementation and monitoring of concrete projects, especially in developing countries
• supports the integration of environmental, social and cultural concerns Into decision making at the level of national governments, regional and local authorities, the private sector, and consumer groups.
• works on the exchange of experiences with partners in both
developing and developed countries, with support for capacity building and training approaches as an integral part of its programmes.
The Centre provides scientific support to activities undertaken by UNEP and other organisations in the field of SCP.This support includes the development, testing, implementation and monitoring of concrete projects, especially in developing countries, which enables these countries to leapfrog to sustainable consumption and production patterns using life cycle thinking and regional perspectives as guiding principles.
In this respect the Centre supports the integration of environmental, social and cultural concerns into decision making at the level of national governments, regional and local authorities, the private sector, and consumer groups.
The Centre works on the exchange of experiences with partners in both developing and developed countries, with support for capacity building and training approaches as an integral part of its programmes.
Objectives
Recognising the common links between global and regional consumption and production patterns, the Centre is putting equal emphasis on the global value chain and the regional perspective in fulfilling its objectives.
The centre's objectives are to:
•Monitor and report global and regional trends in SCP;
•Contribute to the adoption and implementation of policies and measures aimed at promoting CSP patterns by understanding global and regional priorities;
•Raise awareness within, and provide support to, the private sector in understanding their role in achieving SCP patterns along the global value chain and in specific regions;
•Raise awareness within and provide support to, consumer groups in understanding their role in achieving SCP patterns;
•Achieve effective cooperation and leverage with partners.
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 35
…but a final word:
How to reach systemic change?35
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 36
CSCP Project Showcase:Invest in
partnerships & look into effective strategies
State of the art Review (to be published in 10/2009) Identifying knowledge gaps (interview report foreseen for
08/2009)
Lead by four civil society focal points, that were selected in 03/2009 to become official project partners in 07/2009) Capacity-building in 3 core areas (foreseen for 11/2009) Conducted by new the four new partners as small pilot
projects (start in 07/2009)
Between research institutions & CSOs and announcing partnerships at closing conference
- Developing a roadmap for effective CSO strategies to tackle environmental crisis
Action Town
Partners
Creating partnerships between CSOs and their stakeholders (especially research community) to increase their effectiveness in SCP and to get more insights for research on how to further support.
Review - Survey - National Networks - Workshops - Actions - Match-making - Roadmapping -
Activities
Action Town - Research and Action for SCP
Civil SConsuocietymers /
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 37
CSCP Project Showcase to tackle Challenge 3:
Improve information base
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The three main chapters:
Enhance efficiency of your in- store operations
Capture real supply chain performance
Discover new grounds in marketing & consumer relations
• Show how to comply with sustainability requirements
• Calendar for informing and raising awareness of retail staff
• Two one-day feedback sessions in Latin America & in (South-) Africa
• Study: Communicating Sustainability Aspects of Products using Modern Information Technologies
Retailers Calender: Energy, Water and Waste Guidelines Manual
Busine ss
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 38
CSCP Project Showcase to tackle Challenge 1:
Facilitate policy uptake
Supporting the switch to SCP
SWITCH Asia Network Facility
Governments &
Financ
e Institutions
Current Project Coverage
Bangladesh, Cambodia, China, India, Laos, Nepal, Mongolia Pakistan, Sri Lanka, Vietnam Bangladesh, Cambodia, China, India, Laos, Nepal, Mongolia Pakistan, Sri Lanka, Vietnam Objectives
• Assisting networking and knowledge sharing among projects
• Distilling knowledge for wider replication
• Facilitating policy uptake to maximise impacts
• Assisting networking and knowledge sharing among projects
• Distilling knowledge for wider replication
• Facilitating policy uptake to maximise impacts
Thematic
booklets Networking Web site
Events
New Project Coverage
Indonesia, Malaysia, Philippines, Myanmar
Indonesia, Malaysia, Philippines, Myanmar
SWITCH-Asia is building on the former Asia Pro Ecoand Asia Invest programmes, which were implemented by the EuropeAid Cooperation Office until 2007. The SWITCH-Asia Programme seeks to enhance the uptake of SCP by working simultaneously on the production and
consumption sides, employing a multi-stakeholder approach with strong and intensive working relationships with SMEs, building upon existing structures and networks, and by scaling up results achieved in earlier projects. Projects will have to actively disseminate their results and
facilitate exchange of good practices, and will be supported in this task by the SWITCH-Asia Network Facility.
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 39
1. Housing
2. Food & Drink 3. Mobility
Others
Focus
3 main environmental impact areas
CSCP Project Showcase to tackle Challenge 3:
Improve networking among CSOs
Providing a dialogue platform for CSOs for identifying research needs and influencing political decisions on SCP
Civil Society Platform on SCP
Partners
• Regional Environmental Centre (REC)
• Centre for Sustainable Design (CfSD)
Main Outputs
•Base Line Report
•Launch Conference (Hungary)
•Second Conference (Germany)
•Closing Conference (Belgium)
•Booklet on Partnering for SC
•Website www.scp-dialogue.net
•Online dialogue Platform
•Online Lectures
Live Broadcast Lecture
Social Network Website
Civil SConsuocietymers /
- But it is not only about preparing booklets, but linking stakeholders, empowering them and contributing to systemic change
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Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 40
CSCP Project Showcase to tackle Challenge
: Strengthening cooperation
In cooperation with
Strengthening the Activities of the Cooperation with Africa Marrakech Task Force
Work Package 1
•A draft for a briefing book that highlights African local knowledge on Sustainable Building and Construction (SBC) was prepared
MTF - Africa Taskforce:
Federal Ministry of the Environment, Nature Conservation and Nuclear Safety (BMU)
Work Package 2
•A draft document that could support
the countries’ implementation of National Action Plan
•Consultative workshopwith the project participating countries in Nairobi was conducted
•Workshopconducted in October, 2009 in Germany is being organised to brief potential donors
Governments &
Financ
e Institutions
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 41
CSCP Project Showcase to tackle Challenge 4:
Training for sustainable business models
Project client
Marrakech Lifestyle Task Force:
Swedish Ministry of Environment
Introducing sustainable lifestyle and sustainable entrepreneurship into African universities
Project Phases
1) Delivery of training for two African universities 2) “Educate the educators” in the form of workshops for
participants drawn from 8 universities
Goals
• The project targets students in African universities
• Helps to introduce the concept of SCP as an opportunity for students to elaborate business ideas
Busine ss
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 42
CSCP Project Showcase to tackle Challenge 1:
Linking up initiatives
Challenges:
• Common language
• Common understanding of life cycle approaches
• Relevant information to consumers
• Best use of the limited corporate resources
• Change consumer behaviour
Challenges:
• Common language
• Common understanding of life cycle approaches
• Relevant information to consumers
• Best use of the limited corporate resources
• Change consumer behaviour
Activities:
• Benchmarking retailers’ LCM performance
• Market analysis
• Workshops in Paris and Wuppertal
• Meeting report
• Recommendations for sectors
Activities:
• Benchmarking retailers’ LCM performance
• Market analysis
• Workshops in Paris and Wuppertal
• Meeting report
• Recommendations for sectors
Conclusion:
• Sell sustainability as innovation
• Improving communication, company’s bottom-line &
consumer satisfaction
• Leading role in promoting SCP
Conclusion:
• Sell sustainability as innovation
• Improving communication, company’s bottom-line &
consumer satisfaction
• Leading role in promoting SCP
Partners
Laying the Foundations for an Alliance of Leading Retailers on Life Cycle Management (LCM)
Busine ss
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 43
Our actions can make a difference.
What drives purchasing decisions?
1,8%
2,2%
2,2%
4,9%
6,3%
8,9%
20,1%
21,0%
26,3%
Sustainability Media Brand Friends Myself Reliability My Finances Family Quality Price
What influences you on consumption?*
* First choice in survey question
Source: Fien, Bentley, Neil - Young People as Agents of Change
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 44
Our actions can make a difference.
What drives purchasing decisions?
0,9%
3,1%
3,1%
3,6%
5,4%
6,3%
11,2%
17,4%
19,6%
29,5%
It is not necessary Don't know any sust. products or services I choose sustainable things all the time Too boring Never thought about this before No substitutes to everyday products Not enough information Not easily available Too expensive Not convenient to my needs
Barriers and Enablers
Source: Fien, Bentley, Neil - Young People as Agents of Change
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 45 Source: The Eurobarometer survey on Europeans’ attitude towards SCP, 2009
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 46
Increase of environmental friendly and ethical products The role of consumers
Consumers prefer companies with a good reputation for environmental responsibility Consumers prefer companies with a good reputation for environmental responsibility
Consumers attitude
Consumers believe they can make a difference in how responsibly a company behaves
Source: Tanberg, 2007
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 47
Mind the “rebound effect”!
Trends in energy efficiency, ownership, and overall electricity consumption of selected household appliances, EU----15
Growth in private car travel versus fuel efficiency in EU----15
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 48 Source: GMS/Deloitte Green Shopper Study (2009)
There is still a big gap between what consumers say, what they want to do and what they actually do.
Big sustainable lifestyles challenge
From Perception to Action
Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 49
About the CSCP
United Nations
Environment Programme for Climate, Environment
and Energy
CSCP
A collaboration between
UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production (CSCP)
Wuppertal Institute UNEP
Funded it 2005, today roughly 50 employees from different scientific backgrounds and around 20 countries
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