VARGA
* **, Zalaegerszeg
-
RECREATIONAL TOURISM IN WEST-HUNGARY
In the core of our research we deal with analysing the habits of those availing themselves of health tourism services, which has a significant effect on imple- mentation of health-conscious trends having impact on economic recovery and being continuously changing in the West-Transdanubia region. Assess- ment of consumer needs, knowing the expectations of guests can help the sur- vival of health tourism services in a fierce competition. Accurate knowledge about consumer needs could successfully contribute to the establishment of the Our aim is to present the complexity of health tourism, furthermore, how the preventive sector of health tourism ap- pears in culture and regional development. The main focus of the investigation is the examination of three different segments of the preventive and recreational tourism (wellness, fitness, leisure spas). During our cross-sectional study a self- made survey was used. The questionnaire had been compiled by its own. Data collecting was based on random sampling method, reveals what services are consumed on what regularity by the interviewed, what the motivations of the consumers being recipients of the services are, and in what ways all these in turn affect service providers in the foreseen future. Questionnaires was filled in spas and wellness hotels throughout the Trans-Danubian region. 3550 assessa- ble returned. Descriptive statistics (mean, frequency) were calculated with SPSS 19.0 software.
Kulcsszavak: wellness, fitnes , Keynotes: wellness, fitness, leisure spa, demand, service
** PhD; zoltan.varga@etk.pte.hu
**
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3550
(n = 3550) Figure 1.: Distribution of age groups (%)
Az 1.
nt (n = 3550) Figure 2.: Usage of services according to age groups
(64,8%),
41 (78,8%).
ybe.
0 200 400 600 800
(n = 3550)
Figure 3.: Distribution of the sample according to highest level of education
-
- 15%-ot tesznek ki. A
-
(n = 3550) Figure 4.: Distribution of sample according to net income per capita
001
200 000 001
160 000 01 250 000
250 001
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(n = 3550) Figure 5.: Type of partner according to age groups
gy a
15,7%- l , 31,1%-a
0 8 21 23 400 196 312 207 9652 502 604 701 230 120 276 146 670 23 78 31 24
0 200 400 600 800
32,6%-a 20,6% fa-
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a turisztikai attrakci
-
(1,4%).
, wellness
-
in- -
meg.
mint
6 (n = 3550)
Figure 6.: Number of days spent according to different income levels
27 456 568 289 99 1912 255 667 401 225 125
0 69 64 90 90 94
0 100 200 300 400 500 600 700 800
1-3 nap 4-7 nap 7 nap felett
A 6.
1 3, illetve a 4 7 nap
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(n = 3550)
Table 1.: Connection between educational level and services used
iskola - - iskola Egyetem
92% 79% 89% 77% 80% 82%
Finn szauna 14% 27% 42% 45% 49% 51%
19% 24% 31% 38% 40% 39%
Jakuzzi 23% 29% 30% 35% 35% 42%
14% 22% 23% 27% 36% 40%
25% 13% 12% 11% 18% 17%
29% 35% 51% 52% 71% 75%
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(n = 3550)
Figure 7.: Type of different services used among respondents
- mi azzal magya-
73% 57% 47% 50% 32% 12% 76%
76% 52% 39% 50% 48% 13% 69%91% 38% 36% 62% 26% 19% 41%
10%0%
20%30%
40%50%
60%70%
80%90%
100%
Fitnesz Wellness
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:
pp. 344 356.
: http://alon.hu/
balogh-karoly-magyar-turizmus-versenyhatranyarol 2019. 10. 29.)
: Kincses Gyula (2009):
: :
: dapest.
Nemzeti Turizmus :
: .
