Soproni Egyetem Kiadó University of Sopron Press
Sopron
GAZDASÁG
&
TÁRSADALOM
Journal of Economy & Society
TARTALOM
Szendi Nikoletta – Székely Csaba
A diplomás munkavállalók viszonya a változtatásokhoz Debreceni János – Fehér Orsolya – Fekete-Frojimovics Zsófia
Vendéglátóhelyek működésének vizsgálata fenntarthatósági Balanced Scorecard segítségével
Mészáros Katalin – Németh Nikolett – Pakainé Kováts Judit A termelői piacok, mint rövid értékesítési láncok
marketingkommunikációs kihívásai Székely Csaba – Keresztes Gábor – Szalay László
Becslés a döntéshozatalban Tóth Tímea Zsófia
A magyar filmipar, mint a kreatív gazdaság mozgatórugója
GAZDASÁG ÉS T ÁRSADALOM | Journal of Economy & Society 2019/3
2019/3
12 2019. 3
TARTALOM
... 3
Szendi Nikoletta ... 5
Fekete- ... 20
... 39
... 60
A magyar filmipar, min ... 80
ABSTRACTS IN ENGLISH ... 105
1 2
Fekete-
3Napjainkra
A ez
en annak a ,
(Deloitte, 2020).
A fogyaszt
val. 2020-ban augusztus 22-ig (Earth Overshoot Day, 2020) kevesebb,
meg. M
1
-bge.hu
2 egyetemi docens, ,
3 Dr. Fekete- docens, Budapesti
en folytatott k olyan
mutatja be, amelyben ma-
Az
g gyakorolt ne-
tettek (Dahlsrud,
hiszen az World Commission on Environment and Deve- lopment, 2018).
bel k legyenek (Skowron-Grabowska et al.,
2016).
lalat - Freeman
(Dyllick Hockerts, kapcsolatokban
Wheeler et al., 2003). A t
melyek met- szetei
Todorov Marinova, 2009).
smeri fel
Jones et al., 2016). A fenn-
A turizmus egy v
sokk ta mus
mint egy vi-
-
, a t -
, a milli-
2019-
von
- -
- vagy a -
a en terheli a . A
-
lata . turizmusban a ma
utasainak holnap
Sloan et al.,
m t, vagyis a
B
elveivel.
Bizonyos
Jones
et al., a
-, A
(Hamil- ton,
nem
mainak.
seke
A nemcsak
gyakorlati . A turiszti- A
Rhou et al., 2016). S ek -
(Benavides- Velasco et al.,
-
Kucukusta et al., 2013; Kang et al., 2012). U Garay Font 2013).
vagyis a gyasz
Statista szerint (2020) az ban 2017-ben a v
, -
- . A ipar %-
teszi ki . az ipari, a kereskedelmi
i. Ipari jelleg ban
, hiszen a
- A
3%-a megfoghatatlan-
. A , az
(el A
pedig tatlan
(Kenesei Kolos,
s t
mekben n A
Dunay
(2015) az
, folyamatos
leg a
a
e Ma-
A -
er
412%- ( , 2017). A -
-
C is,
4
a
pedig . A
-
erge-
Planet 21; Marriott
na ok Garay Font, 2013)
hogy a mikro-
-
fontosak a , hiszen
Font et al., 2016; Garay Font, 2013) -
sik
A
a munka annyira
i, hogy Gi-
ousmpasoglou et al., 2018).
s egyre elterjedtebb a h
2019. a -
tatottak 159.267
251.426 apasztalatok
ak
5. Fontos azonban megje-
5 http://nepszava.hu/1160808_balatoni-nyar-a-vendeg-jon-de-nincs-aki-kiszolgalja
-
- a
. Mindezek mellett a zonban a munka-
nak.
6A
-
a ami a
A m -
a
.
. De milyen
alkalmazot
6 https://turizmus.com/szallashely-vendeglatas/az-anyagi-osztonzoknel-is-fontosabb-a- kepzes-a-turizmus-vendeglatasban-1151296
- vala-
mint Kaplan Norton,
- orie
Kenesei Kolos, 2018). A BSC i
A
mint az alkal- (Kaplan Norton, 1998). Sike- BSC
,
non-market -
Figge et al.,
szorgalmazta.
(Claver- et al., 2007),
Simmons, (Parisi,
2010) vagy (Claver- et al.,
az (Figge et al.,
2002; Butler et al., -
Hansen et al., 2010). Mi -
value-based sustainability)
i (Figge et al., 2002). Eszerint juttatni mivel a
. A ok ugyanis ese
. A BSC
-
- -
Rohm Mont- gomery, 2011).
t
BSC-be (L ,
Hsu Liu, 2010), de figye- Theodoulidis et al., 2017; Hsu Liu, 2010).
- Figge et al., 2002;
Butler et al., 2011) fenn nak nevezett
-rendszer g
. Chen (2011) , a folyamatok, valamint a
Chen et al.,
fenntart-
valamennyi szek-
Nikolaou Tsa- lis, 2013). Az SBSC-
Kang
et al., 2015).
helyek
tunk, hogy az SBSC
SBSC-modell kiind a Kang (2015) menedzser-modell (Kang et al.,
voltak -
-modelleket fejlesztettek. Fontos megjegyezni, hogy m
rom modell a -
(Hansen Schaltegger, 2017) vagyis az S
tek, az a BSC -modell csak a
ele a, hiszen a
mert m vagy
menedzser-modellt veszi alapul, mivel a ven
pezik. -
az (Goals) (Visions) egy
mivel a k
gekbe
-modell
Az SBSC-
-
nyezettel? -oko
Az SBSC-
gek folyama- tok
Tanu- Tren-
dek
H1a H2a H3a H4a H5a H6a H7a
lmi
H1b H2b H3b H4b H5b H6b H7b
H1a: H1b:
H2a: H2b:
H3a: H3b:
l.
H4a: H4b:
H5a: H5b:
H6a: H6b:
H7a: H7b:
De mi lehet egy ven-
m
S
. A
. A
get s-
tartalmazza.
Az SBSC-
Szempontok
Szempontok
Trendek -
-
alkalmas az
mos lehet
- -market dimen ok-
zis,
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