Sociodemograficcal background of the sample

Looking at the age groups, and generations, the Y generation is represented in the highest number in our sample, with 40%, whereas the X generation got 27%, and the Z generation got 24% of the overall numbers. The lowest number actually came from the Baby Boom generation, at 9%.

We also analysed the degree of education our participants have. Nobody had less than 8 grades of school from our participants, and merely 4% only graduated from primary school. 21% of the participants were workmen, while 29% graduated from high school. The highest number of participants at 30% were those who graduated from college, and 29% graduated from university.

Figure 1.

Satisfaction of participants related to internal communications Source: own research, 2017 N=171

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The figure above shows the level of satisfaction participants had. We can clearly see on this figure that merely 1% of the participants were completely unsatisfied with the internal communication system of their enterprise. 23% were not satisfied with the used internal communication system, whereas 11% rated information flow and internal communication average. 34% of the participants who returned the questionnaire considered the internal communication system satisfactory, and 31% were completely satisfied with information flow, and the communication system.

Our hypothesis was that Viber is mainly used by females. Our questionnaire clearly showed that there's a significant relation between communication with the leadership and genders, as the level of significance is below 0,05. Males consider using Viber as a communication channel with their leaders more efficient and possible, compared to females. 23,3% of females never communicated with their leaders using this platform. This number for males is 0.

Our second hypothesis was that with unknown people or departments, establishing connections, or communication is more efficient and better using Messenger, Viber, and other modern tools and channels, compared to traditional e-mail systems.

Our research showed that there's a significant connection between generations, and the relation between modern communication tools and channels and e-mail systems when connecting, or communicating with unknown people, or departments. Our numbers showed that with the advance of generations, up to the Y generation, trust in modern tools increases, but the Z generation suddenly started to lose this trust established in its preceding generations.

In order to make organisations successful, an maximising the efficiency of the internal communication system is indispensible. With the advance of modern technological solutions, internal communication systems are mostly incapable of keeping the tempo of the perpetually changing and developing innovation. In the XXI. Century, everyday communication introduced tools and channels, which are not only used by mainly innovators and the younger generations. According to employees, the most efficient tool-channel for communication with leaders is the personal meeting, however, they consider event sharing platforms to be barely known and used. According to our beliefs, if the companies could integrate event sharing platforms into their operations properly, they could significantly increase the efficiency of their meetings, and the information in the hands of their employees and members. Messenger, Facebook and Viber are used, and considered efficient by most employees as communication tools and channels. Not many of the leaders mentioned these platforms as well-known communication tools, and they don't consider them efficient either.

Appearing on these platforms should be a priority for leaders, because most of the participants consider the vertical upward communication on them the most usable, and most efficient. In the case of the Z generation, we consider the fact that they see e-mail as more reliable than the modern tools and channels of the XXI.

Century interesting. However, they think that these tools/channels are better for

113 vertical, and lateral/horizontal communication. Then again, they favour e-mail for communication with unknown people/departments.

These let us conclude that if the members of the Z generation have to share information which can be called priority, they prefer e-mail, whereas if they have information which isn't all that important, they choose the modern tools. We think that the members of this generation consider e-mail messages to have a more distinct prestige, compared to those sent via modern tools. Most of the participants that have at most workman education consider te internal communication system to be inefficient. Based on the interviews conducted with their leaders, we concluded that managers prefer e-mail, personal meetings and phone calls the most efficient tool/channel, whereas workmen mostly (most notably in agriculture, construction and mushroom production) don't have tools and platforms, which could operate the above mentioned tools and channels effectively.

We believe that if organisations could find the common ground between the leadership and these employees, they could benefit the operations of the organisation as a whole. In order to make this middle ground happen, these employees have to be educated, so that they can understand these tools, and become capable of using them on an elementary level. Organisations in different sectors can't be clearly differentiated between in our research based on internal communication systems, and applied channels and tools considered efficient by employees.

This makes us believe that negative stereotypes, which are mainly aimed at the internal communication systems and information flow of agricultural organisations, and fiscal institutions, have no basis. However, in order to clearly prove this, it's indispensible to conduct further research.

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