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ABSZTRAKT: je-

sult

KULCSSZAVAK:

JEL- M31, M37

A bban az helyzetben

vannak,

szol-

1 egyetemi , Egyetem (horvath.adam.benedek@gtk.szie.hu)

2 (gyenge.balazs.mark@gtk.szie.hu)

(2)

-

hivatkozunk majd.

szol-

-vel

(3)

A film mint k

osi Lakatos, 2005:24). Ez

- vidfilmek).

demes lehet a

az IMDb

( ), me

.

Film TV film TV miniso-

rozat TV sorozat

Mozi TV TV TV/Internet

240 perc alatt

240 perc vagy hosz-

szabb

1 1 vagy 2

1 1

IMDb

(4)

-

lyeket nak be a

; illetve a soro-

zatok , ahol - a rendes soro-

zok

a fil

,

l nem

-

Sikoly vagy a Psycho

(5)

- lasztott -nappal, angolul Knight and Day

Cloverfield

ban

Alien

Alien helyett Aliens helyett

helyett , ,

Alien: Ressurection helyett Begin Again

Szerelemre hangszerelve

veszett eredeti for-

- a

s szerepe van a

(6)

illetve g- Shang-Ikeda, 1994; Wang Liu, 2011; Gorjian, 2014;

Rokni Ataee

Edelberg, 2017).

, hogy az

ek to-

(7)

, azokat mole-

bb elront-

ben.

A f

t a mozi, az (gondol- -

A fej t megjelentek a

, illetve a .

A

(8)

Mozik

- -

ti

egy 1999-

m

Ot

Az otthoni a

magok mellett megjelenhetnek olya

(9)

csator

a ko- (

- ge -ray

nyegesen

- -

a film-

felvett -

-

megol -

Weinberg, 2000). A mozis

(10)

-

mobil-inter- netes adatforgalom).

2019).

- fund

talmak is Veronica

Mars

.

(11)

fogjuk bemutatni.

-

-s

mive

meg az otthoni platformokon.

rozva tudnak

arra kell figyel-

(12)

-

meg

sza, napjainkra pedig a filmipar gyakorlatilag

egy-

-

zetesek, amelyek egy-

(13)

a mind az

4).

2. t

Hossz Tartalom

Teaser trailer 30-

Klasszikus

2-3 perc

Film 2-5 perc

kisfilmek 5-10 perc

Kiragadott

jelenetek 2-5 perc Filmes jelenetek

30-

(14)

-

vezett a

mes

15 perc alatt), melyek

t-

-

(15)

-

-

-

ly a filmben elemen.

a meg-

A YouTube-

(16)

Jack Reacher vissza-

, hogy filmjeikben -

-

tere

a na-

(17)

ves et al.,

-

popcorn illat.

az

Process, folyamat

folyamatok

(18)

line (ami ut

aszthat-

or nem a fo-

sem), vagy az adott lej

A rendszernek

a

75%-

(19)

Stranger Things so-

- Harca

e m

s: a

egtekin-

).

st is az adott streaming Islam, 2015; Evans, 2016; Fouladirad et al., 2018).

ben

(20)

2013). Azo

a meg

rolni engedik

Star Wars vagy a Ju- rassic Park).

szont fontos tudni, hogy

bonyolul-

-kevesebb sikerrel), a hang-

(Lam-

khede Das, 2019).

(21)

A filmek mint egyedi

lhetetlen a

z

-, az internet-

edig

(22)

mekre mint egyedi

vizsg

mint

k e

A k

a illetve a

olyamat bemu-

(23)

ek jelennek

Bajomi

Lakatos

KSH, Budapest. pp. 15-16, 24 Baski S. (2010):

51

Baski S. (2010): p.

48-49.

Baski S. (2010):

53(1), pp. 44-45.

- bol_is_itthon

Burton, J. (2017): How Much Are Movie Tickets Around The World? WorldAtlas. Le- ://www.worldatlas.com/articles/the-most-expensive-movie-ticket-pri- ces-around-the-world.html

Dornaleteche, R. J. (2012): The semiotic status of movie trailers. In Couto-Cantero P.

Veloso G. E. Passeri A. Gago J. M. P (Eds.): Proceedings of the 10th World Congress of the International Association for Semiotic Studies (IASS/AIS) (pp.

1875

https://www.3playmedia.com/2017/04/21/infographic-closed-captions-use-sur- vey/

Evans, J. R. (2016): Business Analytics: Methods, Models, and Decisions. Pearson, pp.

28 37.

Fouladirad, M. Neal, J. Ituarte, J. V. Alexander, J. Ghareeb, A. (2018): Entertai- ning Data: Business Analytics and Netflix. International Journal of Data Analysis and Information Systems, Vol. 10., No. 1., pp. 13 22.

Gorjian, B. (2014): The effect of movie subtitling on incidental vocabulary learning among EFL learners. International Journal of Asian Social Science, Vol. 4., No.

9., pp. 1013 1026.

Gray, J. (2008): Television pre-views and the meaning of hype. International Journal of Cultural Studies, 11(1), pp. 33 49.

DOI: https://doi.org/10.1177/1367877907086391

Huber Z. (2014): p. 28 31.

(24)

Johnston, K. M. (2009): Coming Soon: Film Trailers and the Selling of Hollywood Technology. Jefferson, NC: McFarland & Company, Inc. Publishers

keting%20a%20kult%C3%BAr%C3%A1ban%202010.pdf

Kenesei Zs. Kolos -men

Budapest. pp. 218 220., 350

Kernan, L. (2004): Coming Attractions (Reading American Movie Trailers). Austin, TX: University of Texas Press

Kotler, P. Keller, K. L. (2016): Marketing Management. Pearson Education Limited, London. pp. 187 194.

Lamkhede, S. Das, S. (2019): Challenges in Search on Streaming Services: Netflix Case Study. In: Proceedings of the 42nd International ACM SIGIR Conference on Research and Development in Information Retrieval. ACM, New York NY. pp.

1371 1374. DOI: https://doi.org/10.1145/3331184.3331440

Lehmann, D. R., Weinberg, C. B. (2000): Sales through sequential distribution chan- nels: An application to movies and videos. Journal of Marketing, Vol. 64., No. 3., pp. 18 33. DOI: https://doi.org/10.1509/jmkg.64.3.18.18026

Islam, A. K. M. N. (2015): Gratifications from using freemium music streaming services: Differences between basic and premium users. Proceedings of the 36th International Conference on Information Systems, Fort Worth, pp. 1 15.

Motion Picture Association of America, Inc. (2014): Advertising Administration Rules.

ngs.com/downloads/adverti- sing_handbook.pdf

56., No. 9., pp. 28 31.

.

ret p. 155

174.

Ofcom (2006): Television access services Review of the Code and guidance. Office 0016/42442/access.pdf

Pavluska k.

. 296, 330 334.

Rappaport, S. (2014): Kickstarter funding brings 'Veronica Mars' movie to life. CNBC.

https://www.cnbc.com/2014/03/12/kickstarter-funding-brings-veronica- mars-movie-to-life.html

Reeves, B. Lang, A. Kim, E. Y. Tatar, D. (1999): The effects of screen size and message content on attention and arousal. Media Psychology, Vol. 1., No. 1., pp.

49 67. DOI: https://doi.org/10.1207/s1532785xmep0101_4

(25)

Rokni, S. J., Ataee, A. (2014): The effect of movie subtitles on EFL learners oral per- formance. International Journal of English Language, Literature and Humanities, Vol. 1., No. 5., pp. 201 215.

Shang-Ikeda, S. (1994): Using captions increases comprehension. JALT Journal, Vol.

16., No. 1., pp. 83 89.

Shostack, G. L. (1977): Breaking free from product marketing. Journal of Marketing, Vol. 41. No. 2. pp. 73 80. DOI: https://doi.org/10.1177/002224297704100219 Varga

tur/media/2019/10/04/szia_magyarorszag/

Veres .

Vollans, E. (2014): Cross media promotion: entertainment industries and the trailer (Doctoral dissertation). School of Art, Media and American Studies, University of East Anglia.

Wang, K. Liu, H. (2011): Language acquisition with the help of captions. Studies in Literature and Language, Vol. 3., No. 3., p. 41.

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