REGISTER / OBSAH
SESSION 1: Current Issues of Internationalization: Managerial and Marketing Aspects 12 SEKCIA 1: Aktuálne otázky internacionalizácie: Manažérske a marketingové aspekty ... 12
Positioning of Belgorod Region Brands
ANDREEVA Irina (RU) ... 13 The Position of Foods of V4 Countries on the Market of European Union
BOZSIK Norbert (HU) ... 20 Selected Aspects of International Marketing Strategies
GÁLOVÁ Jana (SK) ... 33 Availability of Products for Celiacs on Market in the Czech Republic
Dostupnost Produktů pro Celiaky na Trhu v ČR
HES Aleš (CZ) – REGNEROVÁ Marta (CZ) ... 42 The Development of Global Capitalism and its Impact on Management
JANIK Robert (Pl) ... 49 Conditions of Target Market as Determinants of Internationalization in the Industry
of Mining Machines and Appliances
JONEK-KOWALSKA Izabela (PL) ... 58 The Changing Prioirities of the Agricultural and Rural Development Sectors
under the Changing Conditions of the Common Agricultural Policy of the EU KADLEČÍKOVÁ Mária (SK) – FILO Michal (SK) –
KAPSDORFEROVÁ Zuzana (SK) – FARKAŠOVÁ Lucia (SK) ... 77 Current situation and trends in marketing research
Súčasnosť a trendy v marketingovom výskume
KLEINOVÁ Katarína (SK) ... 85 Role of Strategy of Internationalization in Building the Competitive Advantage
of an Enterprise
KURAŚ Piotr (PL) – NOWAKOWSKA-GRUNT Joanna (PL) –
WŁODARCZYK Aneta (PL) ... 92 The Fair Valuation in the Hungarian and International Regulation of Accountancy
LUKÁCS János (HU) ... 102 Ways to Obtain Information for Adaptation of Products in Vegetable-Grocery
Subcomplex to Foreign Markets
PETRENKO Anna (UA) ... 108 Management Consultancy in Progress in Light of European Empirical Researches
POÓR József (HU) – MILOVECZ Ágnes (HU) ... 112 Development of Chosen Marketing and Economic Indicators of Sunflower
Growing in the Slovak Republic
Vývoj vybraných marketingových a ekonomických ukazovateľov pestovania slnečnice ročnej v SR
RÉCKY Roman (SK) ... 121 Ambient Advertising of Global Brands
RUDZEWICZ Adam (PL) – GRZYBOWSKA-BRZEZIŃSKA Mariola (PL) ... 128
Ethics of Advertising: Children as Actors and Recipients of Advertising
SKIBA Lukasz (PL) ... 138 The Main Factors and Problems in the Process of Formation of Corporate Culture
in the Selected Set of International Companies
UBREŽIOVÁ Iveta (SK) – SEDLIAKOVÁ Ingrida (SK) ... 143
SESSION 2: Business Strategies, Planning, Organizing and Management ... 153 SEKCIA 2: Podnikateľské stratégie, plánovanie, organizovanie a riadenie podniku ... 153
The Modern Forms of Marketing Research in Selected Agri-food Businesses
BERČÍK Jakub (SK) ... 154 Modern Trends in Human Resources Management
BSOUL Magdalena (PL) ... 162 Becoming a Professional – Narrative Approach to Career Self-Management
CICHOBŁAZIŃSKI Leszek (PL) ... 167 Elements of the Classical School of Management Used in Management of the Prison
Service’s Basic Organizational Unit
CZARNECKA Aleksandra (PL) ... 173 The Importance of the Supplies and Supply Logistics in Business Management
ČULIKOVÁ Martina (SK) – PALKECHOVÁ Lucia (SK) ... 179 Investment and Decision-Preparation Theory and Practice of Agricultural Enterprises DARÓCZI Miklós (HU) ... 184 The selected Problems in the Business of Small and Medium-Sized Enterprises
K vybraným problémom v podnikaní malých a stredných podnikov
DOBIŠOVÁ Mária (SK) ... 192 Statistical Methods in Quality Management
Štatistické metódy v riadení kvality
FARKAŠOVÁ Mária (SK) ... 195 Exploring the Role of the Social Worker as a Team Member, Manager,
and Facilitator of Health Care
FREDERICKS Marcel (USA) – KONDELLAS Bill (USA) –
FREDERICKS Janet (USA) ... 201 Evaluation of Business Management in Selected Agrobusiness Companies
in the Slovak Republic
Zhodnotenie podnikového manažmentu vo vybraných agroturistických zariadeniach na Slovensku
FRIDRICHOVÁ Klaudia (SK) ... 212 Business Management – Practice and Theory in the 21st Century
GÁBOR Ágnes (HU) – GÁCSI Roland (HU) – ZÉMAN Zoltán (HU) ... 221 How to Measure the Efficiency of Management Strategy?
GYENGE Balázs (HU) – BURESCH János (HU) ... 228 The Role of Quality Management in a Company’s Organisational Structure
GYENGE Balázs (HU) – KOZMA Tímea (HU) ... 239
Logo as a Visiting Card of a Theatre – A Case Study of Polish Theatres
HERNIK Joanna (PL) ... 249 Impacts of Corporate Taxes on the R&D&I Activities of Agricultural Enterprises
ILLÉS Bálint Csaba (HU) – HUSTINÉ BÉRES Klára (HU) –
TATÁR Emese (HU) – HORÁNYI Beatrix (HU) ... 256 Prosumption in Creating Value for the Customer
JELONEK Dorota (PL) ... 262 The Development of Information Society and Consumer Society in Poland –
The Chances for Polish Enterprises
KARCZEWSKA Anna (PL) ... 272 Project Financing in Slovak Companies by EU Funds
Financovanie projektov slovenských podnikov prostredníctvom fondov EÚ
KORMANCOVÁ Gabriela (SK) ... 278 What Can Be the Main Goals of the 21st Century's Company, Or the Role
of Sustainable Development in Corporate Strategy, and It´s Demonstration through Green Projects Analysis
KOSZTYI David (HU) – KOVÁCS Attila (HU) ... 288 Socially Responsible Consumption in Hungary
KOVACS Ildiko (HU) ... 294 Activiation of the Agricultural Products Sale to the Final Consumer
Aktivácia predaja poľnohospodárskych produktov konečnému spotrebiteľovi
KRETTER Anton (SK) – PALUCHOVÁ Johana (SK) ... 307 Strategic management in a sample of German Companies
KUTSCHEID Marcus (DE) – KADLEČÍKOVÁ Mária (SK)– FILO Michal (SK) ... 313 Work to Specialized Delivery Centers in Eastern Europe in Projectized Transition
Approach
ŁADYGA Małgorzata (PL) ... 322 The Average Amount of Stock within Delivery Cycle in Static Inventory Model
Priemerný stav zásob počas dodacieho cyklu v statickom modely zásob
MALEJČÍKOVÁ Alexandra (SK) – FILO Michal (SK) – MALEJČÍK Albín (SK) ... 326 Organizational and Economic Issues of the Hungarian Mustard Seed Production
MARKÓ Olga (HU) ... 333 Employer Branding as a Tool of Enterprise Image Management
(Based on the Example of Podlasie Companies)
MOCZYDŁOWSKA Joanna (PL) – WIDELSKA Urszula (PL) ... 339 The Position of Tourism in Slovak Republic
PALKECHOVÁ Lucia (SK) – ČULIKOVÁ Martina (SK) ... 348 The Role of Organization in the Creation Process of Employee Job Satisfaction,
Motivation and Emotions
PAWŁOWSKA Beata (PL) ... 356 Competitive Intelligence
PISTER Marco (DE) – UBREŽIOVÁ Iveta (SK) ... 366
A Modern System of Employee Motivation as the Essential Element of Effective Management of Human Resources
PRZEWOŹNA-KRZEMIŃSKA Agata (PL) ... 374 Strategic Changes in Cooperation of Municipality´s Management
Strategické změny ve spolupráci managementu obcí
ŘEHOŘ Petr (CZ) – MALIŇÁKOVÁ Lenka (CZ) ... 379 Leasing for Investment Financing
SEITZ Matthias (DE) ... 385 Knowledge about Sharing Knowledge Behaviour as a Factor Supporting
Organizational Innovativeness
SŁOCIŃSKA Anna (PL) ... 392 The Elements of Production Cycle Time: The Cases Related to a Stochastic Model
STANISAVLJEV Sanja (RS) – ĆOĆKALO Dragan (RS) – ĐORĐEVIĆ Dejan (RS) –
GLIGOROVIĆ Bojana (RS) ... 401 Analysis of the Relationship between the Performance and the Composition
of Student Groups in a Production Simulation Game
UZONYI-KECSKÉS Judit (HU) – KOLTAI Tamás (HU) ... 410 Importance of Accounting Documentation for Company Management
VARRÓ Tímea (HU) ... 419 Theoretical Aspects of Using the Econometric Model of Production in Business
Management
WŁODARCZYK Aneta (PL) – KURAŚ Piotr (PL) –
NOWAKOWSKA–GRUNT Joanna (PL) ... 426 Using Benchmarking in Local Government
WRONA Tadeusz (PL) ... 436 Examination of Economic-Social Effects Caused by the Migration
of the Unilever Factory of Roszke
ZSOTER Brigitta (HU) – CSASZAR Vivien (HU) ... 441
SESSION 3: Human, Social and Intellectual Capital in an Organization... 447 SEKCIA 3: Ľudský, spoločenský a intelektuálny kapitál v organizácii ... 447
Management of Social Capital in Small and Medium-Sized Enterprises
BYLOK Felicjan (PL) ... 448 The Intellectual Capital Management Orientation in Higher Education
CICHOŃ Seweryn (PL) ... 457 Balanced Scorecard as Integrated Carrier Panning Tool for Older Workers
CZEGLÉDI Csilla (HU) – MAROSNE KUNA Zsuzsanna (HU) – HAJÓS László (HU) ... 461 Transformational-Developmental Leadership: Concepts and Hungarian
Survey Results
FEHÉR János (HU) – KOLLÁR Péter (HU) ... 467 Rewarding Motivation Systems for Employees
Workoholism and Other Forms of High Engagement in Work
GAJDA Joanna (PL) ... 490 Motivation as the Function of Supervising the Mobilization of the Worker
JERMAKOWICZ Piotr (PL) ... 500 A Critical Analysis of the Conceptualization of the Term “Social Capital”
in Organizations
KUKOWSKA Katarzyna (PL) – SKOLIK Sebastian (PL) ... 507 Diversity – a New Challange for Organization`s Management
Diverzita ako nová výzva pre riadenie organizácie
LANČARIČ Drahoslav (SK) – ROVNÝ Patrik (SK) ... 514 The Role of Adult Learning at Higher Education Institutions in Increasing
Chances on the Labour Market
NAGY Marta (HU) ... 520 Netiquette and its Role in E-mail Communication
POGRANOVÁ Zuzana (SK) – SEDLIAKOVÁ Ingrida (SK) ... 526 Characteristics of the Relationship between Competence Management System
and Enterprise Intellectual Capital
PRUSAK Rafał (PL) ... 533 Influence of the Work Environment on the Life Quality
PYTEL-KOPCZYŃSKA Marzena (PL) ... 541 Importance of Self-Management Skills for Contemporary Managers
RANDAK-JEZIERSKA Małgorzata (PL) ... 546 Corporate Integration Management / Disability Management – Strain or Chance
for SME in Germany
REICH Matthias (DE) – FONGER Jürgen (DE) ... 554 The Importance of Organizational Trust as an Important Factor Shaping
the Social Capital of the Organization
ROBAK Elżbieta (PL) ... 560 Research Results of the Quality Management Evaluation According to Criteria
of MBNQA in Agribussines Companies
Výsledky výskumu hodnotenia manažmentu kvality na základe kritérií MBNQA v súbore podnikov poľnohospodárskej výroby
SAVOV Radovan (SK) – PAŠKA Ľubomír (SK) ... 566 Accounting Options and Limits in Quantitatively Determining the Added
Value of Human Resource Management
SEITZ Heiko (DE) ... 574 Assertiveness as an Important Social Competence Positively Affecting
Employee Relations
SIERPIŃSKA Malgorzata (PL) ... 584 The Process of Monitoring and Developing an Enterprise's Employee
Satisfaction Level
SKUZA Zbigniew (PL) – PRUSAK Rafał (PL) – KOLMASIAK Cezary (PL) ... 588
Women in a Market Economy. The Place of Work in Women's Lives. Case of Poland SWADŹBA Urszula (PL) ... 595 Vplyv štýlov vedenia ľudí na motiváciu zamestnancov
The impact of leadership styles on employees´ motivation
ŠAJBIDOROVÁ Mária (SK) – LUŠŇÁKOVÁ Zuzana (SK) ... 604 Communication Satisfaction of Employees in Companies in Serbia
TEREK Edit (RS) – NIKOLIĆ Milan (RS) – SAJFERT Zvonko (RS) –
IVIN Dragica (RS) ... 608 The Collapse of Motivation Theories and the Psychological Contract
in Crisis Period. The Case of Greece
XANTHAKIS George (EL) ... 614
SESSION 4: Agribusiness and Sustainable Development ... 622 SEKCIA 4: Agropodnikanie a udržateľný rozvoj ... 622
Development of Renewable Energies in a Critical Economy environment
ALFÖLDY-BORUSS Márk (HU) ... 623 Sustainability Issues and Innovations in Food Industry and Retailing
BERČÍK Jakub (SK) – GÁLOVÁ Jana (SK) – HORSKÁ Elena (SK) ... 628 Domestic Support of Beef Production in Ukraine
DIBROVA Anatolii (UA) – KUKHAR Oksana (UA) ... 637 The Impacts of EU Accession on the Competitiveness of Hungarian Agricultural
Enterprises of Different Farm Types
DUNAY Anna (HU) – ILLÉS Bálint Csaba (HU) ... 646 Economic Losses Due to Mastitis and Reproductive Failures in Hungarian Large-Scale Holstein-Friesian Dairy Herds
FODORIstván (HU) –DUNAY Anna (HU) –ÓZSVÁRI László (HU) ... 654 Living and Working Outside of Town Hodmezovasarhely in Homestads and Farms
GALNE HORVATH Ildiko (HU) ... 663 Development of Agricultural Farms in Poland in view of Acquired European Funds
KORNALSKA Elżbieta (PL) – KRASNODĘBSKI Andrzej (PL) – TRELA Witold (PL) ... 670 Management of Sustainable Development and the Quality of Life of City
Community on Basis of the Research on the City of Kielce
KOŚCIOLEK Andrzej (PL) ... 677 Estimation of environmental financing in Ukraine
LABENKO Oleksandr (UA) ... 682 Analysing Sustainable Energy Consumption in Europe
LÁSZLÓK Anett (HU) ... 688 Investment Analysis of the Precision Farming Technology in Hungary
LENCSÉS Enikő (HU) ... 700 New Perspectives for Natural Resources Usage in the EU
MAGDA Robert (HU) ... 705
Prospects for Agricultural Insurance in Ukraine
MAMCHUR Ruslana (UA) ... 712 Concept of a Small Wind Turbine System (SWT) for the Field of Agriculture,
as a Island Solution for Self-Sufficient Operation in Emerging countries
MEHL Horst (SK) ... 719 Sustainability Marketing in Slovak Agribusiness Practice
NAGYOVÁ Ludmila (SK) – KÁDEKOVÁ Zdenka (SK) – HORSKÁ Elena (SK) ... 730 Evaluating Financial Intermediation for Agriculture in Ukraine
OLIYNYK Olena (UA ) – OLIINYK Liudmyla (UA) ... 737 Economic Losses Due to Bovine Foot Diseases in Hungarian Large-Scale
Holstein-Friesian Dairy Herds
ÓZSVÁRI László (HU) – KOVÁCS Attila (HU)– VIDA Adrienn (HU) ... 745 Marketing and Statistical Approaches of the Sustainability in Agribusiness Sector
PROKEINOVÁ Renata (SK) – PALUCHOVÁ Johana (SK) ... 756 Supply Formation at Ukrainian Milk Market
RADKO Vitaliy (UA) ... 765 The Impact of Web-Based E-Commerce on Channel Strategy
in the Agricultural Sector
SEITZ Christian (DE) ... 771 Prevalence of BVD Virus, its Economic Losses and Eradication Programs in Europe SZABÁRA Ágnes (HU) – ÓZSVÁRI László (HU) ... 782 Sustainable Rural Development in the Process of Economic Integration
and Globalization
TALAVYRIA Mykola (UA) – TALAVYRIA Olexander (UA) ... 791 Corporate Social Responsibility as a Tool of Employer Branding
TRELA Witold (PL) – KRASNODĘBSKI Andrzej (PL) – KORNALSKA Elżbieta (PL) ... 798 Animal Welfare in Light of Economic Efficiency
VETTER Szilvia (HU) ... 806 Use of Biomass in Hungary – Questions of Optimalization
VIDA Adrienn (HU) – DUNAY Anna (HU) – ILLÉS Bálint Csaba (HU) ... 814 Economic Crisis and ITS Impacts on Hungarian Agriculture
VINKLER Béláné – ABONYINÉ PALOTÁS Jolán ... 821 Agritourism as an Element of Rural Areas Multifunctional Development
ZAWADKA Jan (PL) ... 826
