University of Miskolc, Faculty of Economics Course Descriptions, 2022. Hantos Elemér Business and Regional Sciences Doctoral School (PhD)

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Course title:

Neptun code:

Type (core, specialization, optional, dissertation, other):

Lecture/ Seminar

(practical); hours per week:

Name and position of lecturer:

Contact of lecturer:

Prerequisite course(s):

Language of the course:

Suggested semester:

autumn /spring, 1-6 Number of credits:

Requirements (exam/practical mark/signature/report, essay):

Course objectives (50-100 words):

Course structure: Week Topic

1. Understanding space and spatial structure, the spatial dimensions of society

2. Population cycles and their driving forces. Global demographics and population policies 3. Population composition: age structure, ageing and rejuvenation

4. Spatial population movements, migration processes in the Carpathian Basin, Europe and the world 5. Main theoretical trends in world economics

6. The world economy in the 3rd millennium, problems of the world order

7. Globalisation and regionalisation, inequalities and interdependencies in the world economy 8. Shifting centres of gravity in the world economy

9. Transnational corporations, territorial distribution of foreign investment 10. Competitiveness of national economies, economic centres, development 11. Labour market trends, causes of regional disparities

12. Industry 4.0 and current challenges for the future labour market 13. Summary of the course

Required readings:

Recommended readings:

Evaluation method:

University of Miskolc, Faculty of Economics

Course Descriptions, 2022.

Hantos Elemér Business and Regional Sciences Doctoral School (PhD)

In the 21st century, we are surrounded by new phenomena - globalisation, digitalisation, global demographic trends, among others - which are becoming increasingly complex. The course will familiarise students with the world order of the 3rd millennium, the most important processes in the world economy, e.g. the specificities of globalisation, the shifting centres of gravity in the world economy. Emphasis will be placed on the regional aspects of globalisation and on the analysis of spatial flows, with particular reference to population processes and the characteristics of spatial population flows.

(1) UNCTAD (2020): World Investment Report 2020. United Nations, New York-Geneva 230 p.

https://unctad.org/webflyer/world-investment-report-2020

(2) Ravenstein, E.G. (1885): The laws of migration, Journal of the Statistical Society of London. Vol. 48. No.2. pp. 167- 235. https://www.jstor.org/stable/pdf/2979181.pdf?seq=1/analyze

(3) Van de Kaa, Dirk J. (1997): Európa második demográfiai átmenete, Population Bulletin, Vol. 42, No. l, A publication of the Population Reference Bureau, Inc. Netherlands

(1) Kofman E. – Youngs G. (2003): Globalization: Theory and practice, Continuum, p. 296.

(2) P. Haggett (2001): Geography. A Global Synthesis. Pearson Education Limited, Harlow.

Mid-term work is given 50% weight in the semester assessment.

End of semester oral exam: 50% weighting

Rating: 61-70 points: satisfactory (2), 71-80 points, average (3), 81-90 points: good (4), 91-100 points: excellent (5) Aron.Kincses@ksh.hu, liptak.katalin@uni-miskolc.hu

- English autumn, 3 6 exam

Course Description

Globalization and regionalization - population processes, spatial movements GVGT4201P

core

2+0

Dr. Áron KINCSES, Dr. Katalin LIPTÁK

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Course title:

Neptun code:

1. Summary of the content of master level strategic and innovation management courses

2. The methodology of teaching the course and requirements of the classes and the essay at the end of the semester.

3. Exploration and exploitation in developing the future strategic priorities of an organization 4. Developing strategies in a network-based economy

5. Behavioral approach to strategic management

6. The resource and capability based approach in strategic management

7. Directions of development of strategic management in Hungary during the last decades 8. Competitiveness and strategic management

9. Management of strategic innovation and change 10. Models of social innovation

11. Interactions between strategic and organizational innovation 12. Summary of the course

13. Presentations of students on their course essay Required readings:

Course title:

Neptun code:

(practical); hours per week:seminar 2 Seminar

Class participation and activeness: 35 %; Evaluation of the home essay: 45 %; Presentation of the home essay: 20%.

Course Description Business GIS

Compulsory related to the research topic Spring, 2

5 Exam

The main objectives of the course are: to get acquanted the Phd student with the latest results of strategic management research, and to privide information for them on some of the classic publications of strategic and innovation management. After passing the course the participants will have basic knowledge in selecting the theoretical background for their own PhD research and major methodological approaches to carry out empirical research for writing the dissertation. The participating students will get examples on structuring the future paper in top journals either in Hungary and internationally. The students will have to write an essay related to the topics of the course and have to selent relevant papers as a basis of their essay. The evaluation of the essay plus the participation and activity in the classes will provide the basis for offering grades for the students.

Grant, R. (2008): Contemporaty Strategic Analysis. Wiley

Johnson, G., Schooles, Whittington, R. (2015). Exploring Corporate Strategy, Oxford University Press Core

Károly Balaton, prof. emeritus szvbk@uni-miskolc.hu.

No prerequisite course English

Course Description Strategic and Innovation Management

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1. Spatiality in business processes

2. Theoretical frameworks of GIS methodology 3. Possibilities of applying GIS

4. Spatial information and databases 5. Foundations of applying GIS 6. Thematic mapping 7. Geocoding, POIs

8. Creating and modifying maps 9. Data and map export/import

10. Analyzing maps, evaluating spatial data 11.

12.

13.

Course title:

Neptun code:

(practical); hours per week:lecture 2 Name and position of

lecturer:

autumn, 3rd 5

essay

Compulsory related to the research topic

Prof. Dr. Sikos T. Tamás, full professor sikos.t.tamas@uni-miskolc.hu no

English

The objective of the course is to make students familiar with the application of GIS for business and economic purposes. During the semester students get to know the theoretical frameworks of GIS, the available spatial databases, and how to use a GIS software in practice. By successfully completing the semester, students will be able to visualize spatial data on the map, their analysis and evaluation.

Church, Richard L. – Murray, Alan T. (2008): Business site selection, location analysis, and GIS. Wiley. Hoboken, New Jersey.

Cliquet, Gerard (ed.) (2006): Geomarketing: Methods and Strategies in Spatial Marketing. Wiley. New Jersey, USA.

Nyerges, Timothy L. – Couclelis, H. – McMaster, R. (2011) (eds.): The SAGE handbook of GIS and society. Sage Publications. USA. California.

during the semester (Research plan) – 20% of the final term mark .

Course Description On-line and off-line Business spaces

sikos.t.tamas@uni-miskolc.hu no

English spring, 2nd 5

essay

Prof. Dr. Sikos T. Tamás, full professor

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1. The phenomenon of space, and its non-trivial interpretation 2. Classical and postmodern space interpretation

3. Spatiality, inner and outer spaces in business processes 4. in and beyond Place – where is 'place' in business strategy?

5. Connection of online and offline spaces and places and their impact ont he business strategies of companies 6. The omnichannel marketing

7. Examples from the Hungarian business practices I.

8. Examples from the Hungarian business practices II.

9. Examples from the Hungarian business practices III.

10.

11.

12.

13.

Course title:

Neptun code:

(practical); hours per week:Seminar

Precondition of the signature:

- Active participation in the lessons;

- Preparing, submitting and presenting a Research plan.

Precondition of term mark:

- Signature

Completing the semester, evaluation aspects:

- Home assignment to be submitted at the end of the semester – 50% of the final term mark. minimum length:

n=20.000;

- Written exam – 50% of the final term mark

Course Description Strategic and Innovation Management

Core

The objective of the course is to improve business approach of students from a spatial point of view. Since neither theoretical, nor practical (applied) business pay attention on sciences spatial aspects of markets and business processes, students are not aware of the importance of these processes, also, they are not fully open to those aspects.

During the course theoretical knowledge, practical methods and case studies will be presented and discussed which greatly contribute to the development of knowledge of space of the students and their ability to solve space-related business problems.

Couclelis, Helen, (2004): Pizza over the Internet: e-commerce, the fragmentation of activity and the tyranny of the region. In: Entrepreneurship & Regional Development, 16, January (2004), 41–54.

Douglas Bruce (2008): Achieving Business Success with GIS. Wiley. Chichester, West Sussex, England.

Sikos T. T. – Kovács A. (2011): Retail competitiveness in a middle sized border town (Komárno, Slovakia) HUNGARIAN GEOGRAPHICAL BULLETIN (2009-) 60 : 3 pp. 285-306. , 22 p. (2011)

Kovács András – Várnai Ibolya (2018): EFFECT OF TEMPORARY CLOSURE OF A HYPERMARKET ON THE SHOPPING BEHAVIOR - A HUNGARIAN EXAMPLE

In: Simona, Budinská; Zuzana, Huliaková; MichalBudinský (szerk.) Scientia Iuventa : Proceedings from International Conference of PhD. Students. Banská Bystrica, Szlovákia : Vydavatelstvo Univerzity Mateja Bela - Belianum, (2018) pp.

1-11. , 11 p.

Church, Richard L. – Murray, Alan T. (2008): Business site selection, location analysis, and GIS. Wiley. Hoboken, New Jersey.

Kovács András (2013): ON BORDERS, BORDER REGIONS AND CROSS-BORDER RETAIL-TRADING. SCIENTIFIC PAPERS OF THE UNIVERSITY OF PARDUBICE SERIES D 20 : 28 pp. 29-42. , 14 p. (2013)

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1. Summary of the content of master level strategic and innovation management courses

2. The methodology of teaching the course and requirements of the classes and the essay at the end of the semester.

3. Exploration and exploitation in developing the future strategic priorities of an organization 4. Developing strategies in a network-based economy

5. Behavioral approach to strategic management

6. The resource and capability based approach in strategic management

7. Directions of development of strategic management in Hungary during the last decades 8. Competitiveness and strategic management

9. Management of strategic innovation and change 10. Models of social innovation

11. Interactions between strategic and organizational innovation 12. Summary of the course

13. Presentations of students on their course essay Required readings:

Course title:

Neptun code:

(practical); hours per week:2 0 Name and position of

lecturer:

spring, 2 6

GTERG4101PA specialization

József Benedek, professor regbenjo@uni-miskolc.hu -

English

The main objectives of the course are: to get acquanted the Phd student with the latest results of strategic management research, and to privide information for them on some of the classic publications of strategic and innovation management. After passing the course the participants will have basic knowledge in selecting the theoretical background for their own PhD research and major methodological approaches to carry out empirical research for writing the dissertation. The participating students will get examples on structuring the future paper in top journals either in Hungary and internationally. The students will have to write an essay related to the topics of the course and have to selent relevant papers as a basis of their essay. The evaluation of the essay plus the participation and activity in the classes will provide the basis for offering grades for the students.

1. Grant, R. (2008): Contemporaty Strategic Analysis. Wiley. 2. March, J. G. (1991): Exploration and Exploitation in Organizational Learning. Organizational Science, vol. 2. no.1. pp: 71-82.

1. Johnson, G., Schooles, Whittington, R. (2015). Exploring Corporate Strategy. Oxford University Press. 2.

Class participation and activeness: 35 %; Evaluation of the home essay: 45 %; Presentation of the home essay: 20%.

Course Description Comparative Regional Economics

szvbk@uni-miskolc.hu.

No prerequisite course English

Spring, 2 5 Exam

Károly Balaton, prof. emeritus

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1. 1.-2. Methods and problems of international comparisons 2. 3. Indicators of territorial disparities

3. 4.-5. Territorial development and progress 4. 6.-7. Evolution of spatial economic systems

5. 8. Production systems of capitalism: Fordism, post-Fordism

6. 8.-9. Changes in centres and peripheries in the world economic system 7. 10. economically emerging metropolitan areas

8. 11. European transition economies 9. 12. Mixed economies: China

10. 13-14 Comparative analysis of regional economic interventions 11.

12.

13.

Course title:

Neptun code:

1. 1. Regional research paradigms 2 lectures (no seminars)

The course offers an insight in the complex interconnections of the regionalism, the evaluation of different european modells. It will offer for the students good skills for the foundation of their decitions in the field of regional

development.

regbenjo@uni-miskolc.hu -

English spring, 2 5 exam

visiting the classes, report and exam

Course Description European Regionalism

GTERG4112PA specialization

József Benedek, professor exam

The course develops abilities in using the method of compariton for regional economic analysis.

Comparative Economic Studies [http://www.palgrave-journals.com/ces/free_articles.html].

1. Journal of Comparative Economics 2010, 38(1): 1-110.

[http://www.elsevier.com/wps/find/journaldescription.cws_home/622864/description#description]

2. Maddison, Angus (2001) The World Economy – A Millenial Perspective. Paris: OECD Publications. [available at:

http://theunbrokenwindow.com/Development/MADDISON%20The%20World%20Economy--A%20Millennial.pdf]

3. Knox, P., Agnew, J., McCarthy, L. (2014) The geography of world economy. Sixth Edition. Routledge, London-New York. Chapters 6, 7 and 8.

4. The Vienna Institute for International Economic Studies [http://publications.wiiw.ac.at/].

5. Wallerstein, I. (2005) World-Systems Analysis. Duke University Press.

6. Djankov et co. (2003) The New Comparative Economics, NBER Working Paper Series Nr. 9608, Cambridge.

7. Menz Georg (2017) Comparative political economy. Oxford University Press. Chapters 1,2,3 and 7.

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2. 2. Regionalisation of space 3. 3. Positive-scientific regionalisation

4. 4. Normative-formal (institutionalised) regionalisation 5. 5. Symbolic-informal regionalisation

6. 6. Political regionalism 7. 7. economic regionalism 8. 8. cultural regionalism

9. 9.-10. Case studies. Centralised nation states (France, Romania, Sweden, Greece) 10. 11-12 Case studies. Decentralised nation states: United Kingdom

11. 13-14 Case studies. Federal States, Spain-Catalonia and Basque Country 12.

13.

Course title:

Neptun code:

lecturer:

1. Introduction of subject

2. Macrostatistics – The structure of SNA systems

3. Structure of Eurostat, Worldbank and European Central Bank database 4. Financial statements of banks Consolidated bank sector financial statements 5. Camels analysis

6. Balance of payments

7. Main branches of economic policies. Main goals and tools of fiscal and monetary policy autumn, 1

6 exam

The aim of the subject is firstly to deepen the financial knowledge of the participants by reading and presenting country reports focusing the financing and economic state of the particular country. The students will be able to evaluate the financial healthiness of the particular economy and get acquainted with the analysis of the most relevant statistics. Secondly the participants should present an economic debate demonstrating the rival views and finally drawing the conclusions.

GTKÜPZ4611A specialization

Sándor Bozsik, PhD pzbozsi@uni-miskolc.hu -

English

Wagstaff, P. (ed.) (1999) Regionalism in the European Union. Intellect Books

Allen, J., Massey, Doreen, Cochrange, A. (1998): Rethinking the Region, London, Routledge.

Blotevogel, H. H. (1996) Auf dem Wege zu einer ‘Theorie de Regionalität‘: die Region als Forschungsobjekt der Geographie, in Brunn, G. (ed.): Region und Regionsbildung in Europa. Baden-Baden: Nomos Verlagsgesellschaft, 44–68.

Giddens, A. (1990) Time, Space and Regionalisation, in: Gregory, D., Urry, J. (ed.): Social Relations and Spatial Structures, London: Ed. MacMillan, 265–295.

Paasi, A. (1995) The Institutionalization of Regions: a Theoretical Framework for Understanding the Emergence of Regions and the Constitution of Regional Identity. Fennia 164 (1): 105–146.

Scott, J. (ed.) (2008) De-coding New Regionalism. Shifting Socio-political Contexts in Central Europe and Latin America.

Aldershot: Ashgate, Urban and Regional Planning Series.

Wagstaff, P. (ed.) (1999) Regionalism in the European Union. Intellect Books.

visiting the classes, report and exam

Course Description Finance

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8. Stability and Growth Pact, Maastricht criteria 9. Polak-model

10. Extended Polak – model

11. How do the fiscal and monetary policy affect to the real economy?

12. Public finance. Tax policies and concepts, Presentation of country report

13. Main taxes and fees Presentation of economic debates

Course title:

Neptun code:

1. Directions and areas of the globalization in the financial space 2. Time evolution of the financial systems and financial centers 3. Geographic evolution of the financial systems and financial centers 4. Functions of the financial markets and financial centers

5. Structural organizations of the international financial system 1 6. Structural organizations of the international financial system 2 7. Universalization of the financial service providers

8. The role of the institutional investors 9. Transnationalization of the financial markets 10. The structure of the financial systems 11. The structure of the financial policies 12. International financial risks

Lecture; 2 hours/week

Examining time and geographic evolution of financial systems and financial centers, and revealing the relations between the financial markets and the globalization, exploring and demonstrating relations and casual links in the recent time

kovacs.levente@uni-miskolc.hu -

English autumn, 3.

5 Exam

Course assignments:

20 points – presentation of a country report 20 points – presentation of an economic debate

Additional points can be earned by active work in the seminars.

Course point distribution, examination format:

Total scores: 40 points. 0-20 unsatisfactory (1); 21-25 satisfactory (2); 26 – 30 average (3); 31 – 35 good (4); 36 – 40 excellent (5)

Course Description International Finance

GTÜNP402

compulsory related to research topic

Levente KOVÁCS Professor

1. Madura Jeff: Financial markets and institutions South Western Cengage Learning 2012 ISBN: 9780538482165

1. Levi Maurice: International Finance Routledge 2009

2. Rose Peter – Hudgins Sylvia: Bank Management & Financial Services McGraw-Hill 2012 ISBN: 9780078034671 3. Kohn Meir: Financial institutions and markets Oxford University Press 2004 ISBN: 978-0195134728

4. Rose Peter: Money and Capital Markets Business Publication, Inc 1986

Anderson John: Public Finance South Western Cengage Learning 2006 ISBN: 9380538478441

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13. Systemic crises of the financial markets

Course title:

Neptun code:

1. At the beginning of the semester students become acquainted with the functions of the modern state, the concept and types of public policy.

2.

They get acquainted with the methodology of measuring the social and economic impact of regional policy, the social and economic background of the development of regional policies and the process of their development.

3.

They will learn about the European Community's regional policy, its tools and resources. They will review the New Hungary Development Plan, learn about the domestic institutional system of regional policy, the forms of domestic support and the Danube Strategy.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

2 lectures (no seminars)

spring, 2 5 exam

Introduce the students the system of public policies, determine the place and function of regional policy in this system;

present the purpose of regional policy and discuss the macroeconomic effects that contribute to the development of an autonomous regional policy.

1. Kocziszky Gy.: Regionális politika. Kézirat, Miskolc, 2010.

2. Horváth Gy.: Régiók az Európai Unióban. Európai Tükör p4-23 1998/III.

3. Kengyel Á.: Az Európai Unió regionális politikája. AULA Kiadó, Budapest, 2002.

GTERG205M specialization

György Kocziszky, professor regkagye@uni-miskolc.hu -

English

de Haan – Oosterloo – Schonmaker: European Financial Markets and Institutions (2015), Cambridge University Press, ISBN: 978-1-107-53936-5

Y. Cassis - D. Wójcik (2018): International Financial Centers after the Global Financial Crisis and Brexit, Oxford University Press, ISBN: 9780198817314

R.E. Bailey: The Economics of Financial Markets (2005), Cambridge University Press, ISBN: 978-0-521-61280-7 Oral examination

Course Description Regional policy

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Course title:

Neptun code:

1. Overview of basic econometric knowledge 2. Management of regional databases 3. Measurement of spatial autocorrelation 4. Spatial regression models

5. Examination of neighborhood effects on regional growth and catch-up 6. Spatial and spatial balance modeling

7. Practical tasks 8.

9.

10.

11.

12.

13.

The subject aims to introduce those interested in the topic to the theory and practice of the econometric analysis of social and economic processes at the regional level.

Luc Anselin (2010): Thirty years of spatial econometrics Papers in Regional Science 89 (1): 3-25.

James P LeSage (1999): Spatial Econometrics Department of Economics, University of Toledo writing an essay on an agreed topic

Course Description geza.toth@ksh.hu or regtoth@uni-miskolc.hu English

Essay

Getting the signature:

processing a topic defined by the instructor, making a keynote presentation in the form of group work.

Prerequisite for passing the exam: getting the signature.

Methods and criteria of assessment of the colloquium:

50% of the results of the teamwork are included in the end-of-semester grade.

Score limits: 91-100 points (excellent), 81-90 points (good), 71-80 points (average), 61-70 points (sufficient), 0-60 points (insufficient).

Course Description Spatial Econometrics

Géza Tóth

1. Horváth Gy.: Európai regionális politika. Dialog-Campus, Pécs – Budapest, 1998.

2. Kende T. – Szűcs T. (szerk): Az Európai Unió politikái. Osiris Kiadó, Bp., 2000.

3. Cuadrado-Roura, Juan R.: Regional Policy, Economic Growth and Convergence. 2010, XII, 312 p

4. Kocziszky, Gy., Benedek, J., Veresné Somosi, M., Balaton, K. (2015): Regionális társadalmi innováció generálása szakértői rendszer segítségével; ÉSZAK-MAGYARORSZÁGI STRATÉGIAI FÜZETEK XII: 2 pp. 4-22.

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Course title:

Neptun code:

lecturer:

1. Objectives, relations and main documents of the spatial planning and settlement development 2. City analysis in Europe – Urban Audit

3. Context of urban planning – the location of industrial zones, green areas, touristic areas 4. Industry 1.0 – industry 4.0 and the Kondratyev cycles

5. The theory of smart cities (concepts, definitions, types) 6. Performance measurability of smart cities

7. Calculations, creating databases

8. The difference of smart city solutions in different geographic locations 1. – Europe

9. The difference of smart city solutions in different geographic locations 2. – North and Latin-America 10. The difference of smart city solutions in different geographic locations 3. – Asia and the Arab world 11. Smart city strategies – Case study: Vienna 2050, Edmonton the resilient city

12.

13.

Course title:

Neptun code:

Evaluation: report

Requirement of credits: Written report, case study of a European city based on what you have learned (smart strategy, calculations, positioning of the city). Oral presentation of the report.

Course Description Methods of Market Analysis

GTMSK417 autumn, 3 5 exam

The aim of the course is to present the students the main aspects of urban development, with special emphasis on the role of smart cities. The course introduces the key concepts of smart cities, and the dimensions of measurability and insights what kind of differences can be found in the smart city solutions and strategies of some geographical regions.

GIFFINGER, R. – PICHLER-MILANOVIC, N. (2007): Smart Cities: Ranking of European Medium Sized Cities, Vienna University of Technology, University of Ljubljana and Delft University of Technology

ESI ThoughtLab. (2018): Smarter Cities 2025; https://econsultsolutions.com/wp-content/uploads/2018/11/ESI- ThoughtLab_Cities_2025_Whitepaper_FINAL.pdf.pdf

Szendi D. (2019): Measuring the smart cities performance in the capital cities of the EU; In: University, of Ho Chi Minh City (szerk.) Proceedings of the International Conference - Special mechanism and policy for the development of Ho Chi Minh City from the legal perspective.

IESE Cities in Motion Index 2019. https://media.iese.edu/research/pdfs/ST-0509-E.pdf

Catapult, Future Cities: SMART CITY STRATEGIES A Global Review 2017. https://futurecities.catapult.org.uk/wp- content/uploads/2017/11/GRSCS-Final-Report.pdf

GTVGT4204PA specialization

Zoltán Nagy, PhD; Dóra Szendi, PhD

regnzozo@uni-miskolc.hu; regszdor@uni-miskolc.hu -

English

Urban planning, smart cities

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(practical); hours per week:Lecture 2 hours per week Name and position of

lecturer:

1. Introduction to market analysis, market research and marketing research, basic definitions 2. Defining the research problem and the research objectives

3. Planning market analyses, market researches and marketing researches, the significance of research design 4. Setting up research questions and hypotheses

5. Basics of model creation, types of models (process, structural, hybrid) 6. Operationalization variables, marketing scales

7. Developing a sample plan, design the sample plan 8. Dealing with field work and data quality issues

9. Confirmation of hypotheses: how can we confirm or disprove hypotheses?

10. Testing methods of hypothetical models 11. Interpret research results

12. Case study I.: marketing research problem solving in consumer markets 13. Case study II.: marketing research problem solving in business markets Required readings:

Course title:

Neptun code: GTGVG4201A

The task and objective of course ’Methods of Market Analysis’ is to deepen the students’ professional knowledge in the field of market analysis and market research and improve their methodological skills as well. The students have to use this acquired theoretical and practical knowledge in their field of research in order to improve their empirical research skills. After completion of the course students will be able prepare research plans and carry out empirical researches in order to answer research problems of marketing discipline.

Lilien – Rangaswamy: Marketing engineering, Trafford, 2004 (given parts) Burns – Bush: Marketing Research, Pearson, 2010

Janssens – Wijnen – De Pelsmacker – Van Kenhove: Marketing Research with SPSS, Prentice Hall, 2008 Arbuckle: IBM SPSS Amos 21 User’s Guide, IBM, 2012 (given parts)

Course assignments:

Mid-semester, individual student work: choosing a branch or a (consumer or business) market in connection with own field of research; analyzing it; planning a research (secondary, qualitative, quantitative) and carrying out a pilot research

- written report (max. 25 points): submission deadline: 3 weeks before the end of semester - presentation (max. 25 points): in the last 3 weeks of the semester

Course point distribution, examination format:

Mid-semester performance (max. 50 points) + written exam (50 points)

Point limits: 0-50 points: fail, 51-62 points: pass, 63-74 points: satisfactory, 75-86 points: good, 87-100 points: excellent

Course Description Scientific Problems of Business Economics

marml@uni-miskolc.hu -

English Spring, 2 5

mid-semester task and exam

Compulsory related to the research topic

Dr. László Molnár, associate professor

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1. Two disciplinary classifications of business economics and its' consequences

2. Business economics as an independent discipline and its relationship to microeconomics.

3. Terminological and methodological effect of finance

4. Scientifically unresolved issues, originating from business economics itself 5. Hypothetico-Deductive Method

6. The aim of profit maximization and its functioning.

7. Ownership structure, profit maximization and competitive behavior 8. Capital budgeting methods

9. Business efficiency problems of investment projects which are to be reconsider. NPV and the ranking.

Positive net present value of loss making projects

10. The aggregate capital needs. The main questions of Fischer's rate. Reinvestment rate assumption 11. The Effects of Inflation on Business Profits and Business Assets

12. Enterprise models in terms of sustainability

13. The necessity of the natural rate of unemployment. The essence of Weitzman model and analysis of the literary criticism

autumn, 1 6 exam

The main purpose of this course is to study business economics as a scientific discipline, simultaneously to discuss and to understand the significant academic problems of this scientific area. In addition to the getting of new knowledge, the course is to develop students' skills for scientific research activity.

core

Szűcsné Markovics Klára, University Associate Professor vgtklara@uni-miskolc.hu

-- English

2 hours per week

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Course title:

Neptun code:

The main goal of subject is expanding horizons and improving methodological preparedness of students in the topic of public utilities.

agnes.horvath@uni-miskolc.hu -

English autumn, 3 5

signature and exam

At the beginning of each lesson students will write a short test and the avarage of the test grades will make up the final mark.

Course Description Management of Public Utility Companies

GTGVG430A core

Ágnes HORVÁTH, PhD, associate professor 30 Lectures + 0 Seminar /week

Arshad, A.: Net Present Value is better than Internal Rate of Return. Interdisciplinary Journal of Contemporary Research in Business December 2012 Vol. 4, NO 8 pp 211-219.

Matthews R. C. O.: The Share Economy: Conquering Stagflation. by Martin L. Weitzman. Journal of Economic Literature, Vol. 23, No. 2 (Jun., 1985), pp. 658-660.

Nordhaus, W.: Can the Share Economy Conquer Stagflation? The Quarterly Journal of Economics, Vol. 103, No. 1. (Feb., 1988), pp. 201-217. (Without microeconomic-mathematical models.)

Rathour, V.: Business Economics an Introduction. 2011.(http://www.b-u.ac.in/sde_book/bcom_be.pdf)

Illés M.: The Expansion Tendency of False Methods suggested for Managerial Decisions. Conference paper, 2001.

Illés, M.: Transforming the Net Present Value for a Comparable One. Club of Economics in Miskolc, TMP Nr.1. pp. 24-32. 2012.

Illés, M: Links between Net Present Value and Shareholder Value form a Business Economics Perspective. Club of Economics in Miskolc, TMP, Nr. 2., pp. 31-36. 2012.

Illés, M.: Fisher’s Rate and Aggregate Capital Needs in Investment Decisions. Club of Economics in Miskolc, TMP, Nr.1. pp. 21-32.

2014.

Illés M.: The Real Reinvestment Rate Assumption as a Hidden Pitfall. 'Club of Economics in Miskolc' TMP Vol. 12., Nr. 1., pp. 47-60.

2016

Illés M.: Practical Usability Problems in Business Economics. Advances in Economics and Business 2016. 11. Vol. 4(11), pp. 607 - 623

Illés M.: Enterprise Models in Terms of Sustainability. 'Club of Economics in Miskolc' TMP Vol. 12., Nr. Spec. Iss. 2016.

Illés, M: Problematic methodological questions of investment project evaluation, In: Illés, B. Cs.; Nowicka-Skowron, M.; Horská, E.;

Dunay, A. (szerk.) Management and Organization. Harlow: Pearson Education Limited, 2017, pp. 145-160. ISBN 978-1-78726-048-1 Illés, M.: Aggregate Capital Tied-up by Investment Projects ― The Possibility of a Simple Estimation. Management Studies, 7. : 2.

pp. 87-95. , 9 p. (2019)

Matthews R. C. O.: The Share Economy: Conquering Stagflation. by Martin L. Weitzman. Journal of Economic Literature, Vol. 23, No. 2 (Jun., 1985), pp. 658-660.

Shuttleworth, M.: Hypothetico-Deductive Method. 2008. (https://explorable.com)

Vroom, G. & Mccann, B. T. (2009): Ownership structure, profit maximization, and competitive behavior. Working Paper, WP-800.

IESE Buienss School, University of Navarra. http://mba.americaeconomia.com/system/files/paper_IESE.pdf Weitzman, M. L.:The Share Economy. Harvard University Press, Cambridge, Mass, 1984.

Weitzman M.L. Comment On "Can the Share Economy Conquer Stagflation?" Author(s). The Quarterly Journal of Economics, Vol.

103, No. 1 (Feb., 1988), pp. 219-223.

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1. Introduction

2. Characteristics of public utility companies. Natural monopoly

3. Specialities of the cost structure of the natural monopolies. The effect of volume change on unit cost.

Specialities of management in network-based public utility companies 4. Amortization and the inflanatory profit demand

5. Necessary and principle of price regulation in case of public utilities. Methods of price regulation. Rate of return regulation. Price cap regulation

6. Methods of pricing: two-part pricing, quantity-dependent pricing

7. Restructuring public utilities for competition. Unbundling of vertically integrated structures within public utility sector

8. Separation of non-competitive and competitive activities. Universal services and competitive market 9. Energy industry

10. Postal services, Telecommunication sector, other sectors 11. Privatization of public services – pros and cons

12. Trends and experiences in privatization of water utilities - international and domestic cases 13. Presentation and exam

• Illés, M. (2010): The Effects of Inflation on Business Profits and Business Assets. European Integration Studies, Miskolc, Nr. 1. pp. 35-45.

• Csongor István Nagy: The Framework of National Price Regulation in the European Union, with Special Emphasis on Liberalized Markets in Pál Valentiny-Ferenc László Kiss-Krisztina Antal-Pomázi-Csongor István Nagy: Competition and Regulation 2015. Institute of Economics Centre for Economic and Regional Studies, Hungarian Academy of Sciences Budapest, 2015

• Iván Major–Károly M. Kiss: Interconnection and Incentive Regulation in Network Industries in Pál Valentiny-Ferenc László Kiss-Krisztina Antal-Pomázi-Csongor István Nagy: Competition and Regulation 2015. Institute of Economics Centre for Economic and Regional Studies, Hungarian Academy of Sciences Budapest, 2015

• Massimo Florio (2017): The Reform of Network Industries, Evaluating Privatisation, Regulation and Liberalisation in the EU, Edward Elgar Publishing Limited, Cheltenham, Uk ISBN 978 78643 9031 (eBook)

• Ágnes, Kádár Horváth: Theoretical Dilemmas of the Natural Monopolistic Position of Network Based Public Utilities:

Theory, Methodology, Practice. Club of Economics in Miskolc. 7 : 2 pp. 21-28. , 8 p. (2011)

• Ágnes, Kádár Horváth: Assessment of Competition in EU Liberalised Energy Markets in 2016. Theory, Methodology, Practice. Club of Economics in Miskolc. 13 : 02 pp. 35-44. , 10 p. (2017)

• Stanford V. Berg – John Tschirhart: Natural monopoly regulation: Principles and practice. Cambridge Univ. Press, 1988.

• Newbery, D.M. 2004: Privatising Network Industries. CESifo Working Paper No. 1132. CESifo Conference on Privatisation Experiences in the EU.

http://www.cesifogroup.de/pls/guestci/download/CESifo%20Working%20Papers%202004/CESif o%20Working%20Papers%20February%202004/cesifo1_wp1132.pdf

• Train, K.E. 1997: Optimal Regulation: The Economic Theory of Natural Monopoly. The MIT-Press Cambridge, Massachusetts, London, England

• Hempling, S.: Regulating Public Utility Performance: The Law of Market Structure, Pricing and Jurisdiction. American Bar Association, 2015. ISBN-10: 1627222928, ISBN-13: 978-1627222921

• Bitrán, G. and Arellano, P.: Regulating Water Services. Sending the Right Signals to Utilities in Chile. The World Bank Group. March 2005. Note Number 286.

• Filbeck, G. and Hatfield, P.: Public utility companies: institutional ownership and the share price response to new equity issues. Journal of Financial and Strategic Decisions. Volume 12 Number 2 Fall 1999 pp. 31-38.

• Pál Valantiny, Ferenc László Kiss, Krisztina Antal-Pomázi, CSongor István Nagy (Editors): Competition And Regulation 2015. Institute Of Economics, Centre For Economic And Regional Studies, Hungarian Academy Of Sciences, Budapest 2015 http://old.mtakti.hu/file/download/Competition_and_Regulation/2015.pdf

Evaluation:

Grade of the exam consists of two parts: the results of the mid-semester tasks (weight 50%) and the mark of the oral exam (weight 50%).

Requirement of credits:

Requirements are: doing presentation and writing an essay in a chosen topic, regular presence and active participation in the lessons.

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Course title:

Neptun code:

1. Introduction to Managerail Economics

2. The return requirement as a global guiding principle of business activity 3. The uniform logic system of business efficiency evaluation methods 4. Cost behaviour patterns and cost-volume-profit relationships 5. Three variants of break even point

6. Evaluation methods of investment projects with orthodox cash flow patterns. The economic content and the critics of net present value and internal rate of return

7. The ranking problem

8. The content and the estimation methods of aggregate capital needs. The use of aggregate capital needs in business efficiency measurement. The possibility of a quick estimation of aggregate capital needs 9. Evaluation of unorthodox cash flow patterns. The occurrence of positive net present value for loss-making

projects

10. Methods for the economic evaluation of investment projects that have no measurable yield effect 11. The main causes of the difference between market value and book value of fixed assets

12. The effects of inflation on business profits and business assets, the inflationary profit demand 13. Exam

spring, 2 5

signature and exam

The main purpose of the course is to review the content issues of the methodology used as the basis for managerial level economic decisions in order to deepen the relevant knowledge, as well as to develop the research skills related to this topic.

GTGVG440A core

Ágnes HORVÁTH, PhD, associate professor agnes.horvath@uni-miskolc.hu

- English

30 Lectures + 0 Seminar /week

Course Description Managerial Economics

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Course title:

Neptun code:

nagy.szabolcs@uni-miskolc.hu -

English Autumn, 3 5

Evaluation:

The mark consists of semester work 50%, oral exam 50 %.

For each lesson, homework should be prepared. They are discussed in the lessons and assessed by the teacher.

Course Description Social marketing - theory and methods

GTMSK4170PA

Compulsory related to the research topic, Marketing schools and applications

Dr. Szabolcs Nagy, habilitated associate professor Lecture: 2 hours per week (30 hours total)

• Illés, M.: The Structural Problems of Pricing Approach in Hungary. Club of Economics in Miskolc, TMP, Nr.1, pp. 21- 32. 2014.

• Illés, M: Scientific Problems of Modern Approach of Net Present Value. Club of Economics in Miskolc, TMP Nr. 1, pp.

29-35. 2007.

• Illés, M.: The Effects of Inflation on Business Profits and Business Assets. European Integration Studies, Miskolc, Nr. 1, pp. 35-45. 2010.

• Illés, M.: Transforming the Net Present Value for a Comparable One. Club of Economics in Miskolc, TMP Nr.1, pp. 24- 32. 2012.

• Illés, M: Links between Net Present Value and Shareholder Value form a Business Economics Perspective. Club of Economics in Miskolc, TMP, Nr. 2, pp. 31-36. 2012.

• Illés, M.: Fisher’s Rate and Aggregate Capital Needs in Investment Decisions. Club of Economics in Miskolc, TMP, Nr.1, pp. 21-32. 2014.

• Illés M.: Practical Usability Problems in Business Economics. Advances in Economics and Business 2016. 11. Vol.

4(11), pp. 607 - 623

• Illés M.: The Real Reinvestment Rate Assumption as a Hidden Pitfall. 'Club of Economics in Miskolc' TMP Vol. 12, Nr.

1, pp. 47-60. 2016.

• Illés, M.: Problematic methodological questions of investment project evaluation. In: Illés, B. Cs.; Nowicka-Skowron, M.; Horská, E.; Dunay, A. (szerk.) Management and Organization : Concepts, Tools and Applications. Harlow, Egyesült Királyság: Pearson Education Limited, (2017) pp. 145-160.

• Illés, M: Aggregate Capital Tied-up by Investment Projects―The Possibility of a Simple Estimation. Management Studies, Mar.-Apr. 2019, Vol. 7, No. 2, 87-95

• Illés: The Uniform Logic System of Business Efficiency Evaluation Methods. Advances in Economics and Business 7(1):

9-23, 2019 .

• Arnold, John – Hope, Tony: Accounting for Management Decisions, Prentice Hall International (UK) Ltd, 1990

• Garrison, Ray H.: Managerial Accounting. Concepts for Planning, Control, Decision Making. Business Publications, Inc.

Plano, Texas, 1988.

• Heisinger, K. – Hoyle, J.: Managerial Accounting,Version 1.0. Saylor Foundation, 2012. ISBN 13: 978-1-4533452-9-0.

https://www.saylor.org/site/textbooks/Managerial%20Accounting.pdf

• Mulligan, James G.: Managerial Economics. Strategy for Profit. International Student Edition, 1989.

Principles of Managerial Economics. Saylor Academy, 2012.

https://www.saylor.org/site/textbooks/Principles%20of%20Managerial%20Economics.pdf

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1. What is and what is not social marketing? Definitions of social marketing. Andreasen’s and FEP definition

2. History of social marketing. Objectives of social marketing. Internal and external factors influencing behaviour

3. Use of social marketing. Advantages and benefits of social marketing. Distinctive features and goals of social marketing

4. Principles of social marketing. Social Marketing vs Advertising

5. The Social Marketing Mix. The 5 Ps and the 8Ps: Product, Price, Placement, Promotion, Public, Partnership, Policy and Purse

6. Conducting a Social Marketing Campaign. Social Marketing’s Fit. Intervention Pyramid 7. Changing behaviour. Social Marketing Model by Kirby. Exchange. Competition 8. The Process of Social Marketing. Logic Model

9.

Audience Segmentation: the customer triangle. Why does SM fail? Alternative approaches. Health education. Persuasion. Behavioral modification. Social influence. Success stories. Media Effect. Media Advocacy

10. Social Marketing Tools & Techniques. Ethical issues in social marketing. Social marketing vs commercial marketing

11. Criticism of social marketing. Social innovation 12. Social innovation and business innovation compared 13. Sustainable marketing

14. Social marketing in practice. The innovation-based approach 15.

Empirical analysis of an integrated social marketing model in Hungary. The Social Problem Sensitivity of the Hungarian Population and Their Social Marketing Sensitivity. How Does Social Innovation Contribute to Solving Social Problems?

The main objective of this subject is to give insight into social marketing, a unique approach to marketing that is used to influence human behavior on a large scale, using marketing principles for the purpose of societal benefit rather than commercial profit. Students shall learn the theory and methods of social marketing to be better decision-makers, considering the long-term interest of the company and society.

1. S. Nagy, “Social Marketing: Theory and Methods”, lecture slides, University of Miskolc, 2022

2. P. Lyudmyla, R. Diana, T. Leonid, S. Olga, and S. Nagy, “Methodological provisions for conducting empirical research of the availability and implementation of the consumers’ socially responsible intentions,” MARKETYNH I MENEDZHMENT INNOVACIJ / MARKETING AND MANAGEMENT OF INNOVATIONS, vol. 2018, no. 3, pp. 133–141, 2018.

https://mmi.fem.sumdu.edu.ua/en/journals/2018/3/133-141

3.Andreasen, Alan R. (1994): Social Marketing: Its Definition and Domain. Journal of Public Policy and Marketing 13(1): 108–114.

4. Piskóti, S. Nagy, L. Molnár, and A. Marien, “Elements and an empirical analysis of an integrated social marketing model in Hungary,” in 41th EMAC Conference, 2012.

http://real.mtak.hu/30998/1/Elements_and_an_Empirical_Analysis_of_an_Integrated_Social_Marketing_Model_in_Hu ngary.pdf

5. Piskóti, The Social Problem Sensitivity of the Hungarian Population and Their Social Marketing Sensitivity, THEORY METHODOLOGY PRACTICE: CLUB OF ECONOMICS IN MISKOLC 8: 1 pp. 59-67. , 9 p. (2012)

http://www.academia.edu/5427575/The_social_problem_sensitivity_of_the_Hungarian_population_and_their_social_

marketing_sensitivity

6. S. Nagy, I. Piskóti, L. Molnár, and A. Marien, “Social Marketing In Practice,” in Retracing the Silkroad, 2012.

mid-semester task and exam

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Course title:

Neptun code:

1. Management and organizational research orientations

2. Analysis of different schools of management from the point of view of adjusting research methodology to the view of organizations

3. Positivist approaches to organizational research 4. Methods of positivist organizational research

5. Social constructivist approaches to organizational research 6. Methods of social constructivist organizational research 7. Practical advices of writing a positivist research report

8. Practical advices of writing a social constructivist research report 9. Writing of scientific research reports

10. Using the literature in scientific publications.

11. Writing a PhD dissertation: structural and formal requirements 12. Presentation of reseach reports of participants - 1.

13. Presentation of reseach reports of participants - 2.

autumn, 1. semester 5

Class participation and essay

To get students aquianted with different theoretical orientation of organizational and management research. To provide guidelines for participants on how to selecth the theoretical and methodological approach to their research.

To provide examples on using different organization research approaches based on literature on management and organizational research. To practice the possible research methodologies using the existing intension of participants of their possible PhD thesis topics.

Easterby-Smith, M., Thorpe, R. and Jackson, P.R. (2008): Management Research. Thousand Oaks, CA: Sage Publications.

Core

Károly Balaton, prof. Emeritus szvbk@uni-miskolc.hu No prerequisite course English

Lecture and seminar; 2 hours per week Evaluation:

In-term assignment: no. Final Test: written test (true/false, multiple-choice, ranking, essay questions, etc.) covering all the topics of the lectures. Grading system: Total points (50) = Online written test in Redmenta (50 points). Grades: 0- 25 points (1) 26-31 points (2) 32-39 points (3) 40-45 points (4) 46-50 points (5). An accepted journal article or conference paper related to the topics of social marketing can replace the final test. In this case, the student shall get an excellent grade automatically without any exam.

The students shall obtain more than 22 points in the test exam or shall have an accepted journal article/conference paper on social marketing.

Course Description Research Methodology

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Course title:

Neptun code:

1. Human communication 2. Effective communication 3. Importance of teams 4. Team-building 5. Leadership

6. Effects of leadership styles 7. Negotiation

8. Selling 9. Change 10. How to change 11. Self-management 12. Time-management 13. Presentations Required readings:

Essay

Against classical HRM approach, this subject is feeded by wisdoms dates back thousand years. Beyond theoretical approaches, we highlight case studies and chinese fables as well. Students getting involved by their personal

experiences. They can share and and discuss their real life experiences. In this manner they can integrate not only their personality, but their summarized life experience in another dimension of collective wisdom.

Michael Armstrong: Armstrong's Handbook of Human Resource Management, Kogan Page, London and Philadelphia, 2021

Chow Leung, Mary Hayes Davis: Chinese Fables & Folk Stories, American Book Company, New York, 1908 excellent (5): 88-100%, good (4): 75-87%, satisfactory (3): 62-74%, pass (2): 50 -61%, fail (1): 0-49%

Dr. István Kunos, Hab., Associate Professor szvkunos@uni-miskolc.hu

English Autumn, 3 6

Course Description Organizational Theory

Specialization

Seminar, 2