Some Current Issues in Economics

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Some Current Issues in Economics

Edited by

János Tibor KARLOVITZ

International Research Institute s.r.o.

Komárno

2015

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Some Current Issues in Economics

Editor János TiborK^ARLOVITZ

Lektori PhD Dr András KESZTHELYI,Óbuda University, Budapest

PhD DrJuditT^ORGYIK,Kodolányi János College, Székesfehérvár Vydal: INTERNATIONAL RESEARCH INSTITUTE s.r.o.

Odborárov 1320/46 945 01 Komárno Slovakia

ISBN 978-80-89691-20-3

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1. Policy 1

Peter BALOGH: Investigating the ‘Visible Hand’: Patterns of Economic

Development Policy in Hungary 3 Tamás BOGNÁR, Előd KOVÁCS, Irma RÁCZ: Territorial Identity

and Regionalization 17 Előd KOVÁCS: The Austrian Pull Effect 25 Petrică Sorin ANGHELUŢĂ: Sustainable Development

and the Communities in Romania and Slovakia 33

2. Consumption, Consumers 45

Ákos KOZÁK: Macroeconomics Indicators and Consumption 47 Tamás KOZÁK: The Role of Consumption in the Hungarian Economy.

Determining Marginal Propensity to Consume and the

Multiplier Effect on the Basis of Domestic Statistical Data 65 Jelena KONČAR, Ljiljana Đ. STANKOVIĆ, Goran VUKMIROVIĆ,

Sonja LEKOVIĆ: Development and Implementation of Comprehensive Trade Policy in order

to Improve Consumer Protection in the Republic of Serbia 74 Andra VASILCOVSCHI: Offer Development of Electronic Products

Generated by Information Technology and Consumers’ Requirements 87

3. Tools for Management 95

Erika MALEŠEVIĆ: Specificities of Strategic Management of Small

and Medium-Sized Enterprises in Countries of Transition 97 András GÖNDÖR: How the Leaders’ Emotional Intelligence Influences

their Effectiveness and the Assessment of their Performance? 107 Răzvan DINA: Opportunity of Using the Social Media Like a Business

Development Tool 119 Cătălin Ionuț SILVESTRU: On E-Learning in Cloud and Social Networks 127 Andrea TAKÁCS: These Paradigm Shift within the Successful Change

Management 134

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4. Services 141

Leonid NAKOV, Igor IVANOVSKI: Оrganizational Development of the Insurance Companies in Republic of Macedonia:

Is There a Need for Creative Recombination? 143 Anna BECMER: The Insurance Market of Selected Countries in Central

and Eastern Europe Against a Background of the EU Countries-15 158 Bogdan GEORGESCU: The Importance of Price

in Marketing Acceptance in the Services Sector in General,

and in Air Transport Services in Particular 170 Daniel MOISE: Gamification Strategies the Ultimate Tool

for Events Marketing 175 Arghir Vasile CIOBOTARU: State Medical Dispensary: A Must for the

Stabilization and the Development of the Romanian Rural Space 187

5. Agriculture 195

Rares IONESCU: Member Homogeneity – Essential for the

Well Functioning of the Agricultural Associative Structure 197 Emil MUSAT: The Role of Agricultural Lease Farmland in the County of

Calarasi, Romania 202 Sinziana Elena BUTNARU:The Effects of Liberalization

on the Romanian Land Market Sales 209 Maria-Alexandra TOMA: Main Directions of Evolution Regarding

the Production and Merchandising of Organic Food in Romania 218

6. Tourism 229

Gabriel Cristian SABOU: An Analysis of the Risks

Incurred by the Heritage Tourism in Romania 231 Armanda KEQI: The Development of the Tourism Sector in Albania 237 Dániel Róbert SZABÓ: Sustainable Tourism Destination Management

Strategies: Using the EVIDENCES Model for Evaluating TDM Tenders 249

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7. Cultural and Social Dimensions 259

Irina MAIORESCU: The Cultural Dimensions Reflected in Education:

An Assessment of Romanian and Slovakian

E-learning Based Systems 261 Edita HAXHIJAHA: Raising the Literacy Skills of Early Grade Students

through Exercises 271 Kata FÜGE, Alexandra MAKAI, Pongrác ÁCS, Mária FIGLER:

Nutrition-related Media Attitudes of Hungarian Children

Training Regularly 279 Fellanze PULA: Business Oriented to Women: Kosovo’s Case 287 Tünde MÁTÉ: Where Are „White Elephants” Living?

Impacts of International and Domestic Sport Events 291 Miklós KOZMA, Annamária KAZAINÉ ÓNODI:

Applying the Public Sector ScoreCard in Professional Sports 303

8. Case Studies 317

Krisztián KOPPÁNY: First Drafts for the

Regional Macroeconomic Model of Győr and its Agglomeration 319 Krisztina KELLER, Erzsébet PÉTER: Analysis of the ICT Developments

and the Online Advertising Potential of Enterprises in Zala County 335 Ildikó LAKI: Százhalombatta among the Industrial Cities 347

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Some Current Issues in Economics