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Conference Proceedings DOKBAT
12th Annual International Bata Conference
for Ph.D. Students and Young Researchers
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Copyright © 2016 by authors. All rights reserved.
The publication was released within the DOKBAT conference, supported by the IGA project.
No reproduction, copies or transmissions may be made without written permission from the individual authors.
Many thanks to the reviewers who helped ensure the quality of the papers.
Edited by: Ing. Lukáš Danko, Ing. Markéta Slováková
ISBN: 978-80-7454-592-4
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Expert guarantor of the conference:
Ing. Jana Matošková, Ph.D.
Manager and coordinator of the conference:
Ing. Filip Kučera
Members of the organizing team:
Ing. Zuzana Crhová Ing. Lukáš Danko Ing. Martin Horák Ing. Tomáš Janů
Ing. et Ing. Karel Kolman
Ing. Viera Pechancová
Ing. Markéta Slováková
Ing. Blanka Vytrhlíková
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C
ONTENTDOESTHEINTRODUCTIONOFTHEBONDMARKETREDUCETHEINTERESTRATEON
KOSOVOBANKINGINDUSTRY? ... 8
FLORIN ALIU,ORKHAN NADIROV,DAWUDA ALHASSAN ... 8
THEANALYSISOF MANAGEMENTSYSTEMOFECONOMICDEVELOPMENTOFSUGHD REGIONOFTAJIKREPUBLIC ... 15
AVEZOV AZIZULLO KHABIBOVICH,AZIMOVA MASHOKHIDA AZALOVNA,PŘEMYSL PÁLKA ... 15
GOVERNMENTDEBTMANAGEMENT,STRUCTUREANDECONOMICGROWTH: INVESTIGATIONOFTHEVISEGRADFOUR ... 23
PETER BAĎO ... 23
THE ROLE OF CUSTOMER JOURNEY IN B2B CONTENT MARKETING ... 31
ELINA BAKHTIEVA ... 31
SOLVINGBUSINESSDECISION-MAKINGPROBLEMSWITHANIMPLEMENTATIONOFAZURE MACHINELEARNING ... 42
LUIS ANTONIO BELTRAN PRIETO AND RAVINDRA HEWA KURUPPUGE ... 42
PERCEPTION OF RISK AND MANAGING FLOOD DISASTER: A CASE STUDY OF RURAL COMMUNITY IN CZECH REPUBLIC ... 56
MOHAN KUMAR BERA AND PETR DANĚK ... 56
FUNCTIONOFINTEGRATEDMARKETINGCOMMUNICATIONANDITSIMPACTON CONSUMERBEHAVIOUR ... 70
VERONIKA BRACINÍKOVÁ ... 70
MEASURING THE OUTPUTS OF IMC ... 73
THE DEGREE OF REALIZATION IMC ... 73
PERFORMANCE / OUTPUTS ... 73
CHANGESINCOMPETITIVENESSOFTHECZECHREPUBLICWITHINPREVIOUSEU FINANCIALFRAMEWORK... 82
KRISTÝNA BRZÁKOVÁ ... 82
THEEFFECTOFCAPITALSTRUCTUREONFINANCIALPERFORMANCE ... 95
ALI IBRAHIM DASUKI ... 95
THEDETERMINANTSIMPACTONCASHHOLDING:EVIDENCEFROMTHEVIETNAMESE STOCKMARKET ... 105
DO THI THANH NHAN ... 105
BUDGETINGPROCESSIN THE BUSINESSENVIRONMENT ... 111
JIŘÍ DOKULIL ... 111
ETHICALASPECTSOFNEUROMARKETING ... 118
JANA DURĎÁKOVÁ ... 118
LINKINGCOMPONENTSOFTHESERVICESYSTEMANDPERFORMANCEMANAGEMENT SYSTEM ... 128
FABIANOVÁ ZUZANA ... 128
AGENT-PRINCIPALPROBLEM,STEWARDSHIPTHEORYANDBEHAVIOURALAGENCY MODELINTHEEXPLANATIONOFFAMILYBUSINESSPERFORMANCE ... 135
GERGELY FARKAS ... 135
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HUMANSINTHEFOCUSFOROUTSTANDINGINNOVATION ... 145
MARKUS H.GERICKE... 145
BANKCAPITALLEVERAGE:ASCHOLARLYLITERATUREREVIEW ... 153
TUNG THANH HO ... 153
CLUSTERPOLICIESANDINITIATIVESWITHINTHESERVICESECTOR–GOODPRACTICES FROMEUCOUNTRIESANDRECOMMENDATIONFORTHECZECHCLUSTERPOLICY ... 165
MARTIN HORÁK ... 165
CRMSYSTEMINSMALLANDMEDIUM-SIZEDENTERPRISES... 177
ADÉLA CHROMČÁKOVÁ ... 177
POSITION OF LOGISTICS IN ORGANIZATIONAL STRUCTURES - TRENDS ... 185
JAN JAKEŠ ... 185
ENERGYFROMBIO-WASTEINSLOVAKIA ... 195
JURAJ JAŠKA,NADEŽDA JANKELOVÁ ... 195
THEAPPLICATIONOFEXPECTATIONMAXIMIZATIONTOMANAGEMISSINGDATA,BIASES VALUE‐AT‐RISKANDVOLATILITYMODELSINFINANCIALTIMESERIES? ... 202
GÁBOR DÁVID KISS,MARIANNA SÁVAI ... 202
CREATINGSHAREDVALUE:OPPORTUNITYFORDESTINATIONMANAGEMENTINTHE CZECHREPUBLIC? ... 220
MAREK KOŇAŘÍK ... 220
EUCOHESIONPOLICYASANINSTRUMENTFORDEVELOPMENTOFTHESMARTCITY CONCEPT ... 228
FILIP KUČERA ... 228
EXPLORINGREASONSOFPROJECTPROPOSALREJECTION ... 234
ALOK KUMAR... 234
THEIMPACTOFEARNINGSANNOUNCEMENTONCONSERVATISMINVIETNAMESE FINANCIALSTATEMENTS ... 242
LE TUAN BACH ... 242
REGULATION,PRICINGOFDRUGSANDPARALLELTRADEINCZECHREPUBLIC ... 247
TEREZA LUKÁŠOVÁ ... 247
CONSUMERBEHAVIORINTHECONTEXTOFWINETOURISM ... 256
LENA MALAČKA,JITKA VESELÁ ... 256
STATE HOUSING POLICY IN SLOVAK REPUBLIC AS THE MEAN OF STIMULATING DEMAND IN THE REAL ESTATE MARKET ... 266
DANIELA NEMCOVA ... 266
THEDETERMINANTSOFSATISFACTIONWITHONLINEGROUP-BUYINGPURCHASES:AN EXTENDEDPERSPECTIVEOFDELONE&MCLEANISSUCCESSMODELANDTRUST ... 272
PAVLÍNA PAWLASOVÁ ... 272
BEHAVIORALASPECTSINRESIDENTIALENERGYUSE ... 288
VIERA PECHANCOVÁ... 288
CZECH MISSION STATEMENTS IN THE LIGHT OF 21ST CENTURY ... 296
PERNICA KAREL.,TYLL LADISLAV ... 296
INVESTMENTEFFICIENCYOFINVESTMENTINCENTIVESINTHECZECHREPUBLIC ... 303
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ŠÁRKA PINDOROVÁ ... 303
STRUCTURECREATIONOFVALUEMANAGEMENTMAKINGPROVISIONFOR STAKEHOLDERSINBUSINESSPRACTICE ... 313
TATIANA POTKANOVÁ,MÁRIA ĎURIŠOVÁ ... 313
TALENTMANAGEMENTINANORGANIZATION ... 324
VĚRA RUBÁKOVÁ ... 324
USEOFCORPORATESOCIALRESPONSIBILITYFORTHESUSTAINABLEDEVELOPMENTOF ORGANIZATION ... 335
ANUSUA SAHA ... 335
HOWCANBETHEHOLISTICMANAGEMENTUSEDINTHECLUSTERORGANISATION? ... 343
MARKÉTA SLOVÁKOVÁ ... 343
VALIDITYANDRELIABILITYOFPERSONALITYTESTS ... 354
BERNHARD STOCKER ... 354
MONEYILLUSIONANDTHEEURO: ... 362
DOESTHESINGLECURRENCYLEADTOSUB-OPTIMALECONOMICCHOICES? ... 362
IVO STREJČEK ... 362
BASICFINANCIALLITERACYOVERDEMOGRAPHICCHARACTERISTICS: ... 370
ASTUDYCOMMERCIALBANKS’CUSTOMERSINVIETNAM ... 370
THI ANH NHU NGUYEN ... 370
THEUSAGEOFSELECTEDMODELSPREDICTINGTHEFINANCIALCONDITIONSOFFIRMS: CASEFROMSLOVAKIA ... 379
MILOŠ TUMPACH,ADRIANA STANKOVÁ ... 379
LEANHEALTHCARE:RESULTSOFMULTICENTERSURVEYOFCZECHMEDICALSTAFF ... 387
VERONIKA VAVRUŠOVÁ,EDITA VITÁSKOVÁ ... 387
TECHNICALEFFICIENCYOFFDIFIRMSINTHEVIETNAMESEMANUFACTURINGSECTOR 397 VU HOANG DUONG ... 397
THERELATIONSHIPSBETWEENSERVICEQUALITY,CUSTOMERSATISFACTIONAND CUSTOMERLOYALTY:ANINVESTIGATIONINVIETNAMESERETAILBANKINGSECTOR .. 423
VU MINH NGO ... 423
CROSS-CULTURESTUDYFOCUSINGONARGENTINE,CZECHANDAMERICANBUSINESS PRACTICES ... 435
WHATDIFFERENTMANAGERIALSKILL-SETSTEACHUS ... 435
MARIELA FARHI-ZIMMERMAN ... 435
