University of Miskolc, Faculty of EconomicsCourse descriptions

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Course title:

Neptun code:

Status: core, specialization, optional, other:

Type : lecture/seminar (practical) Number of credits; hours per week Name and position of lecturer:

Contact of lecturer (e-mail):

Prerequisite course(s):

Language of the course:

Suggested semester: autumn /spring, 1-4 spring 2nd Requirements (exam/practical mark/signature/report, essay)

Course objectives (50-100 words):

Course content: Consultation Topic

1. General attributes of time series

2. Types of time series analysis (categories); spectral and time range analysis.

3. Deterministic time series analysis

4. Analysis of seasonality

5. Exponential smoothing methods

6. Moving average process, harmonic weighted partial trends 7. Stochastic time series analysis

8. Stationary time series; strong and weak stationarity 9. Pure random process and random walk

10. Moving average process (MA)

11. Autoregressive (AR) process,

12. Autoregressive moving average process (ARMA), 13. Autoregressive integrated moving average process (ARIMA).

Required readings:

Recommended readings:

Assessment methods and criteria:

Course title:

Neptun code:

Type : lecture/seminar (practical) lecture/seminar

Number of credits; hours per week 5; 3

Name and position of lecturer:

Suggested semester: autumn /spring, 1-4

Requirements (exam/practical mark/signature/report, essay)

Course content: Week Topic

1. The general goals of comparison 2. The particular goals of comparison

3. The types of comparison I

4. The types of comparison II

5. Methodology of comparison I

6. Methodology fo comparison II

7. The development of economic world systems

8. The general mehcanisms generating core-periphery structures. Globalization 9. The general mechanisms generating core-periphery structures. Triadization 10. Economically growing peripheries

11. European transition economies

12. Mixed economies

13. Comparative anaylsis of regional economic policies Required readings:

Course title:

Neptun code:

Type : lecture/seminar (practical) lecture

Number of credits; hours per week 4; 2 hours/week

1. The place and function of accountancy in the economics.

2. Operation of the information-system of accounting.

3. The cost and result accounts, the dynamic interpretation in accountancy.

4. Strategic and operative controlling I.

Business Forecasting

Hantos Elemér Business and Regional Sciences Doctoral School

2021.

University of Miskolc, Faculty of Economics Course descriptions

english - core

Development and evaluation of controlling systems

stmusiz@uni-miskolc.hu GTÜSZ408

Zoltan Musinszki PHD

4 / spring exam

The primary aim of the subject is to know and develop the phylogeny of the connection between the decision- maker and decision- supporter, and- through this- the elements of controlling systems. The criticism against the previous controlling- and costing systems from the 1980’s both in the Anglo- Saxon, and in the German literature, and the effect of it on the methodology get emphatic role in the hystorical overview.

Beatrix Varga Ph.D , associate professor GTÜSE4101A

core lecture 4 credit; 2+0

stbea@uni-miskolc.hu

english no core

Comparative Economic Systems

benedek.jozsef@uni-miskolc.hu GTERG421A

Benedek József, prof.

essay, according to clarity scientific argumentation.

spring, 2 essay

Wallerstein I. 2005 World Systems Analysis.

Course notes, Know, Agnew and McCarthy (2014) The geography of world economy, sixth edition (chapters 6,7,8). Menz G. (2017) Comparative political economy. Chapters 1, 2,3, and 7.

The main objectives of the course is to introduce the PhD fellows into the methodology of comparative studies, and the offer an analytical description of the main economic systems. The course develops analytical and methodological skill abilities of the PhD fellows, and it introduces them in the same time into the newest academic achievements of the field.

Create own presentation and case study about a chosen topic.

It was a dilemma during the composition of the curriculum to give understandable information for both the students with different previous experience and for the ones with no previous knowledge about the topic. This is the reason why this subject prefer the simple and easily understandable methods and the more difficult methods also. The students understand the methods and basic concepts of the prognosis, using of the well-known softwares – SPSS, MINITAB, eWiews etc. – that are widely used.

Ramu Ramanathan (2001): Introductory Econometrics with Applications South-Western College Pub .

Besenyei-Domán: Time Series Models of Business Prognostics https://regi.tankonyvtar.hu/hu/tartalom/tamop425/0049_09_time_series_modes_of_business_prognostics/adatok.html Earl R. Babbie (2013): The Basics of Social Research Cengage Learning, Wadsworth.

Create own presentation and case study about a chosen topic.

English

exam

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5. Strategic and operative controlling II.

6. The scientific management school, liability based accounting 7. The control as a management function and Robert N. Anthony

8. The Rise and Fall of Management Accounting: H. Thomas Johnson and Robert S. Kaplan’s work 9. The development opportunities of accounting systems, from financial accounting to controlling 10. Strategic controlling, strategic cost systems (indicators, scorecards)

11. Strategic controlling, strategic cost systems (process-oriented cost systems, ABC) 12. Chapters from the history of decision support - the first presentation 13. Controlling functions, strategic controlling - the second presentation

Course title:

Neptun code:

Type : lecture/seminar (practical) Lecture

Number of credits; hours per week 5 2+0

1. Introduction of the students and the main topics 2. The agenda of economics; why don’t most theories work

3. Special topic of the semester: theories, myths, and reality of international trade, investments 4. The Lexus and the olive tree revisited - Myths and facts about globalization

5. The double life of Daniel Defoe - How did the rich countries become rich?

6. My six-year-old son should get a job - Is free trade always the answer?

7. The Finn and the elephant - Should we regulate foreign investment?

8. Man exploits man - Private enterprise good, public enterprise bad?

9. Windows 98 in 1997 - Is it wrong to ‘borrow’ ideas?

10. Mission impossible? - Can financial prudence go too far?

11. Zaire vs Indonesia - Should we turn our backs on corrupt and undemocratic countries?

12. Lazy Japanese and thieving Germans - Are some cultures incapable of economic development?

13. Wrap-up & main messages

English none Core

Economic Theory

zoltan.bartha@ekon.me GTGKG401A

Zoltan Bartha, Associate Professor

autumn/1 signature/exam/essay

Steven D. Levitt & Stephen J. Dubner: Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything. HarperCollins Publishers, 2005. ISBN: 978-0-06-123400-2 Steven D. Levitt & Stephen J. Dubner: SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance. HarperCollins Publishers, New York, 2009.

ISBN: 978-0-06-1927575-7

The CORE econ textbook: https://core-econ.org/the-economy/book/text/0-3-contents.html

Ha-Joon Chang: Bad Samaritans. The myth of free trade, and the secret history of capitalism. Bloomsburry Press, 2008.

New Frontiers in Economics Ed. by M. Szenberg and L. Ramrattan. Cambridge University Press, 2004

The purpose of this course is to help students deepen their knowledge in economics, and learn how to use economic theories and concepts to back their arguments.

Competences to be developed:

Knowledge: understanding of the macroeconomic environment Skills: debating economics issues

Attitudes: critical thinking

Autonomy and responsibility: formulating own opinion essay 100%

• Essay (one theme has to be chosen, The three essay questions are the same complex exam questions.) 1.Activity-Based Costing and Activity-Based Management

2.Divisional financial performance measures, financial responsibility centers and transfer pricing 3.Strategic cost management and strategic management accounting

Length: 10-15 pages

Deadline: ///. The essay should be sent to musinszki.zoltan@uni-miskolc.hu.

Anthony, R. N. – Govindarajan, V. (2014): Management Control Systems, McGraw Hill,

Atkinson, A. A. et al. (2011): Management Accounting: Information for Decision-Making and Strategy Execution, Pearson, 6th edition, Blocher, E. et al. (2012): Cost Management: A Strategic Emphasis, McGraw-Hill Education, 6th edition,

Johnson, H. T. – Kaplan, R. S. (1987): Relevance lost. The Rise and Fall of Management Accounting. Harvard Business School Press, Boston,

Kaplan, R.S. – Anderson, S. R. (2007): Time-Driven Activity-Based Costing: A Simpler and More Powerful Path to Higher Profits. Harvard Business School Press, Kaplan, R.S. – Cooper, R. (1997): Cost & Effect, Using Integrated Cost Systems to Drive Profitability and Performance. Harvard Business School Press, Kaplan, R. S. – Norton, D. P. (1996): The Balanced Scorecard: Translating Strategy into Action, Harvard Business School Press,

Kaplan, R. S. – Norton, D. P. (2004): Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Harvard Business School Press,

Kaplan, R. S. – Norton, D. P. (2006): Alignment: Using the Balanced Scorecard to Create Corporate Synergies: How to Apply the Balanced Scorecard to Corporate Strategy. Harvard Business School Press,

Merchant, K. – Van der Stede, W. (2011): Management Control Systems: Performance Measurement, Evaluation and Incentives, Pearson, 3rd edition Drury, C. (2012): Management and Cost Accounting, 8th edition, Thomson Learning,

Horngren et al. (2015): Cost Accounting: A Managerial Emphasis. 15th edition Prentice Hall, London,

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Course title:

Neptun code:

1. The place and role: evolution and development of national and international accounting standard systems in the theory and practice of accounting.

2. The development of national accounting in recent decades, economic and social changes, crises.

3. The concept of international accounting standards, evolution and development.

4. Accounting rules and practices in The United States - the US - GAAP.

5. Significant and important issues in accounting of the european states. The European Union and accounting.

6. Convergence in international practice.

7. The concept of the Hungarian National Accounting Standards.

8. The International Accounting Standards and International Financial Reporting Standards. Framework and their application.

9. International standards adopted by the European Union, and their application requirements and possibilities in Hungary.

10. The role and importance of accounting principles in the enforcement of international standards in Hungary.

11. IFRS for SME - Standards and small and medium-sized enterprise sector.

12. The potential impacts of the economic crisis on the financial statements.

13. The relation between the changes in the national regulation in 2016 and the IAS-IFRS system.

Course title:

Neptun code:

Number of credits; hours per week 5; 2+0

1.

Introduction of subject, Macrostatistics

2. The structure of SNA systems

3.

Structure of Eurostat, Worldbank and European Central Bank database

4.

Financial statements of banks Consolidated bank sector financial statements

5.

Camels analysis

6.

Balance of payments

7.

Main branches of economic policies. Main goals and tools of fiscal and monetary policy Stability and Growth Pact, Maastricht criteria

8.

Polak-model. Extended Polak – model

9.

How do the fiscal and monetary policy affect to the real economy?

10.

Public finance. Tax policies and concepts,

11.

Main taxes and fees Presentation of economic debates

12.

Presentation of country reports

English none specialization

Finance

pzbozsi@uni-miskolc.hu GTÜPZ4611A

Sándor Bozsik, associate professor

autumn, 1 verbal exam / two reports

The aim of the subject is firstly to deepen the financial knowledge of the participants by reading and presenting country reports focusing the financing and economic state of the particular country.

The students will be able to evaluate the financial healthiness of the particular economy and get acquainted with the analysis of the most relevant statistics. Secondly the participants should present an economic debate demonstrating the rival views and finally drawing the conclusions.

english specialization

Effects of international accounting of the Hungarian practice

stpal@uni-miskolc.hu GTÜSZ410

Tibor Pal professor

The curriculum is processed first based on the lectures and the related selected literatures, on the other hand, the knowledge is acquired within the framework of practical exercises and independently processed case studies for each of the standards.

Signature:

autumm 3 signature+exam

ifac.org selected parts

Materials of lectures - Clare Finch: A Student’s Guide to IFRS Third Kaplan Publishing 2011: https://www.amazon.co.uk/students- International-Financial-Reporting-Standards/dp/0857327623

https://mkvk.hu/tudastar/jelentesmintak/jelentesmintak_20171215 Course objectives:

The aim of the course is to raise awareness of the effects, which are being achieved in accounting rules and the related practice in Hungary for decades. These effects - in parallel with the economy and information technology development achievements, and social changes - shaped to a large extent the professional and scientific thinking and business practice, and are challenges for the rule- creators and -adopters (managers, accountants, auditors). Students will be able to interpret international accounting impacts on different socio-economic formations (economic systems, institutions, etc) accounting systems, assess their consequences and prepare and formulate recommended steps for reaching optimal output.

Requirements for obtaining the signature: Signature is awarded to students who get a minimum of 5 points to class participation (which means that they would have taken part in at least 2 out of total 4 classes during the semester)

Completion requirements and evaluation criteria for seminar grades and exams: you may only get a final grade if you obtained a signature from the course Oral/written exams, or specific methods/practices applied during the course:

The final grade is a combination of three elements:

1. active class participation: max. 10 points 2. presentation on a pre-agreed topic: max. 60 points 3. final essay: max. 30 points

Grading: 0-50 points: fail; 51-60 points: pass; 61-70 points: medium; 71-85: good; 86-100: excellent.

Presentation details:

• app. 25-30 minutes, the use of ppt is encouraged

• the topic is one of the items featured in the course schedule (see above)

• the time is the date of the class that features the topic

• contents: summarising the main arguments of the chapter, pointing out the economic theo-ries on which the arguments can be based on, and taking a critical approach, listing pro and con arguments

• when preparing and giving the presentation, please consider presenting the context first, that explains the audience why your topic is relevant for them; try to capture their atten-tion; always try to express your own perspective on the issue, be critical, do not automati-cally accept the argument of the book’s author; end your presentation with pro and con ar-guments

• following the presentation, the class discusses the topic Essay details:

• 5-8 pages

• gives a short summary about the topic of the presentation, but the main purpose is to re-flect on the questions, arguments brought up during the class discussion

• should be sent to zoltan.bartha@ekon.me, 20 January at the latest.

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13.

Supplementary Presentations

Course title:

Neptun code:

Type : lecture/seminar (practical) lecture+seminar

1. Topics of Human Resource Management, Methodological Diversity. New approach of HR by Coaching, Stories and Fables

2. Effective Human Communication

3. Development of Social Relations

4. Leadership Development

5. Tricks in sales

6. Efficient Negotiations

7. Relevance of Attitude to Change

8. Self-Management

9. Time-Management

10. New Challenges and Answers

11. Future of HR

12. Situational Exercises

13. Presentations

Course title:

Neptun code:

Number of credits; hours per week 4; 2

1. Directions and areas of the globalization in the financial space 2. Time evolution of the financial systems

3. Spatial (geographic?) evolution of the financial systems 4. Functions of the financial markets

5. Structural organizations of the international financial system I.

6. Structural organizations of the international financial system II.

7. Universalization of the financial service providers 8. The institutional investors

9. Transnationalization of the financial markets 10. The structure of the financial systems/policies I.

11. The structure of the financial systems/policies II.

12. International financial risks 13. Systemic crises of the financial markets Required readings:

Course title:

Neptun code:

Number of credits; hours per week 4, 2+0

Requirements (exam/practical mark/signature/report, essay) English no specialization

International marketing

margn@uni-miskolc.hu GTMNM401 és GTMNM401L

Dr. Noémi HAJDÚ

spring, 4.

exam English - core

International Finance

kovacs.levente@uni-miskolc.hu GTÜNP402

Dr. Kovács Levente, Head of Department

Preparing and presenting 2 essays (40%) + Oral examination (60%) autumn, 3

2 essays + exam

R.E. Bailey: The Economics of Financial Markets (2005), Cambridge University Press, ISBN: 978-0-521-61280-7

de Haan – Oosterloo – Schonmaker: Financial Markets and Institutions (2015), Cambridge University Press, ISBN: 978-1-107-53936-5 Course outline: themes to be acknowlegded, abilities and skills to be developed

Examining time and spatial evolution of financial systems, and revealing the relations between the financial markets and the globalization, exploring and demonstrating relations and casual links English

core

Human Resource Management

szvkunos@uni-miskolc.hu GTVSM4090PA

Dr. István Kunos, associate professor

Class participation and activity. Home essay and presentation. In the end of the semester students can get offered mark, which consists of the arithmetic average of home essay and presentation.

spring exam

Kunos I.: Personality Development, Globe Edit, Germany, 2016

Daniel White: Coaching Leaders: Guiding People who guide others, Jossey-Bass, New York, 2013

To familiarize PhD students with the latest approaches in Human Resource Management, the theoretical and practical aspects of non-classical methodologies. Through this, students can be helped to acquire practical, everyday skills that support human and professional advancement in many areas of life.

20 points – presentation of a country report 20 points – presentation of an economic debate

Additional points can be earned by active work in the seminars+verbal exam.

Course point distribution:

Total scores: 40 points. 0-20 unsatisfactory (1); 21-25 satisfactory (2); 26 – 30 average (3); 31 – 35 good (4); 36 – 40 excellent (5) 1. Levi Maurice: International Finance Routledge 2009

2. Rose Peter – Hudgins Sylvia: Bank Management & Financial Services McGraw-Hill 2012 ISBN: 9780078034671 3. Kohn Meir: Financial institutions and markets Oxford University Press 2004 ISBN: 978-0195134728 4. Rose Peter: Money and Capital Markets Business Publication, Inc 1986

Anderson John: Public Finance South Western Cengage Learning 2006 ISBN: 9380538478441

1. Madura Jeff: Financial markets and institutions South Western Cengage Learning 2012 ISBN: 9780538482165

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1. Difference in international marketing defined, problems of the definition 2. Impact of the cultural environment and analysing methods on international marketing 3. Social environment of the international marketing in the context of the world economy

4. Preparation of strategic marketing decisions and special topics of information gathering in international marketing 5. Strategies in international marketing (Lewitt, Cateora, Czinkota)

6. International supply: problems of production and/or supply and innovation, and its marketing aspects 7. Increase facilities of consumer goods’ competitiveness with international marketing in different social systems 8. Standardisation versus differentiation of industrial products, cooperations, business services, including the Asian markets 9. Pricing strategies and tactics in international markets. Transfer-pricing – fair tax

10. International distribution strategies under the shadow of global entities

11. Promotion strategical and tactical considerations for international markets. Role of personal communication 12. Realisation and controlling of international marketing strategy, network cooperation

13. Euro-marketing – specific regulations and intercultural questions of EU’s internal market

Course title:

Neptun code:

Type : lecture/seminar (practical) seminar

Number of credits; hours per week 4 credit, 2

hours/week Name and position of lecturer:

1.

The economic role of the state and its temporal changes

2.

The economic role of the state and its temporal changes

3.

The notion of the government sector, its structure and scope

4.

The notion of the government sector, its structure and scope

5.

The concept of the central government budget, its objectives, structure, its impact on the business environment

6.

Requirements and rules of the fiscal responsibility

7. Requirements and rules of the fiscal responsibility

8. The concept of monetary policy, its objectives, instruments and its impact on business environment

9. The basic concepts of employment policy, its objectives, instruments, and its impact of labour market environment for businesses 10. The basic concepts of employment policy, its objectives, instruments, and its impact of labour market environment for businesses 11.

12.

13.

English No No

Macroeconomic business environment

szvpulay@uni-miskolc.hu GTVKM4010PA

dr. Pulay Gyula associate professor

Participation on the seminars, holding a short lecture. Oral exam is based on 16 predefined questions. Everyone is pulling two questions. The grade will be developed on the basis of the responses to the two questions.

4.

oral exam

1. Domokos László - Pulay Gyula – Pethő Krisztina – Pongrácz Éva: The Role of the State Audit Office of Hungary in Stabilising Public Finances =Public Finance Quarterly 2015 4. volume p. 415-432.

2. Pulay Gyula - Máté János - Németh Ildikó - Zelei Andrásné: Budgetary risks of Monetary Policy with special regard to the Debt rule =Public Finance Quarterly 2013. 1 volume p. 11-34.

3. Pulay Gyula: Preparations of the State Audit Office of Hungary for the Analysis of the Macroeconomic Risks to the State Budget =Public Finance Quarterly 2011. volume 3. p. 331-344.

4. Pulay Gyula: The necessity of reforming the role the state plays in economy = Public Finance Quarterly 2010. 3 volume p. 419-434.

5. Báger Gusztáv – Pulay Gyula – Vigvári András: The main characteristics of the operation of the Hungarian state and the directions of necessary changes = (Public Finance Quarterly 2010. 2.

volume p. 223-250.

6. Báger Gusztáv – Pulay Gyula: Analysis of the macroeconomic risks of budgeting =Public Finance Quarterly 2008. 3. volume p. 384-401

7. Cseres-Gergely Zsombor, Varadovics Kitti: Labour market policy tools February 2014.– April 2015. In. The Hungarian Labour Market 2015. p. 174-198 www.econ.core.hu/kiadvány/mt.html 1. Presentations prepared for the lectures

2. Joseph E. Stiglitz , Jay K. Rosengard: Economics of the Public Sector (Fourth Edition) W.W.Norton Co. 3-5 chapters

3. Gyula Pulay - József Simon - István Szilas: Budget Residues Constituting a Budgetary Risk =Public Finance Quarterly 2017. 4. volume p. 429-443.

To introduce students to macroeconomic policies significantly affecting the business environment. During the course basic terms, main macroeconomic contexts, objectives and instruments of the fiscal, the monetary and employment policies will be presented. Through the acquisition of the course material students will be able to evaluate the role of these policies in shaping the macroeconomic business environment and the impact of changes in these policies on businesses. Special attention will be played on the EU requirements related to the given policies.

Assessment:

Instructor’s signature:

Connecting to the student’s PhD topic and the subject – theme leader agreed – processed topic proposal should be accepted by lecturer Condition of examinations: Processing accepted topic proposal, and its e-mailing till the end of semester.

Practical course mark/method of colloquium fulfilment/assessment aspects:

Common presentation and discussion of the written material with the other students J.C. Usunier-Lee: Marketing Across Cultures, Prentice Hall 2013. Fifth Edition

Cateora, Ph.- Ghauri P.: International Marketing McGraw Hill/Irwin Int. 2014 , 4th ed.; Journal of International Marketing http://journals.ama.org/loi/jimk; Hohenberg-Homburg: Motivating Sales Reps for Innovation Selling in Different Cultures, Journal of Marketing, Vol. 80, p. 101-120, 2016.;Elena Horská et al.: International Mareting: within and beyond Visegrád Borders. Krakow, 2014 http://centre.uek.krakow.pl/CENTRUMPSiM/wp-content/uploads/2017/10/Horska_et_al_2014_mini.pdf

Under the subject, Ph.D. students can get information and learn the environment of the international marketing and its examination methods, and can adopt its management techniques. The basis of the course is the knowledge of the international marketing subject and the lecturer’s own research.

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Course title:

Neptun code:

Number of credits; hours per week 5 30 hours per semester

Requirements (exam/practical mark/signature/report, essay) Course objectives (50-100 words):

1. Concept and types of public services. Characteristics of public utility companies. Natural monopoly.

2. Specialities of management in network-based public utility companies. Specialities of the cost structure of the natural monopolies. The effect of volume change on unit cost.

3. Amortization and the inflanatory profit demand.

4. Necessary and principle of price regulation in case of public utilities.

5. Methods of price regulation. Rate of return regulation. Price cap regulation.

6. Methods of pricing: two-part pricing, quantity-dependent pricing.

7. Demonopolization, privatization, deregulation, liberalization in the public utility sector. Conceptual disorder in the literature.

8. Restructuring public utilities for competition. Unbundling of vertically integrated structures within public utility sector. Separation of non-competitive and competitive activities. Universal services and competitive market.

9. Unbundling in electricity and natural gas market.

10. Unbundling in the railway sector.

11. Unbundling in telecommunications.

12. Unbundling in postal services.

13. Privatization of public services – pros and cons. Trends and experiences in privatization of water utilities - international and domestic cases.

Course title:

Neptun code:

Number of credits; hours per week 5 30 hours per semester

1. The return requirement as a global guiding principle of business activity.

2. The uniform logic system of business efficiency evaluation methods.

3. Cost behaviour patterns and cost-volume-profit relationships.

4. Three variants of break even point.

5. The time value of money.

6. The content and the estimation methods of aggregate capital needs. The use of aggregate capital needs in business efficiency measurement. The possibility of a quick estimation of aggregate capital needs.

7. Evaluation methods of investment projects with orthodox cash flow patterns. The economic content and the critics of net present value and internal rate of return.

8. The ranking problem in capital budgeting.

9. Unorthodox cash flow patterns. The occurrence of positive net present value for loss-making projects.

10. Methods for the economic evaluation of investment projects that have no measurable yield effect.

11. The main causes of the difference between market value and book value of fixed assets.

12. The effects of inflation on business profits and business assets, the inflationary profit demand.

13. Pricing methods.

Mária ILLÉS, DSc, Professor emeritus; Ágnes KÁDÁRNÉ HORVÁTH, PhD, associate professor

Managerial Economics GTGVG440D

core

vgtilles@uni-miskolc.hu, vgthagi@uni-miskolc.hu -

english spring, 2 signature + exam

The main purpose of the course is to review the content issues of the methodology used as the basis for managerial level economic decisions in order to deepen the relevant knowledge, as well as to develop the research skills related to this topic.

1. Massimo Florio (2017): The Reform of Network Industries, Evaluating Privatisation, Regulation and Liberalisation in the EU, Edward Elgar Publishing Limited, Cheltenham, Uk ISBN 978 78643 9031 (eBook)

2. Illés, M. (2010): The Effects of Inflation on Business Profits and Business Assets. European Integration Studies, Miskolc, Nr. 1. pp. 35-45.

3. Ágnes, Kádár Horváth: Assessment of Competition in EU Liberalised Energy Markets in 2016. Theory, Methodology, Practice. Club of Economics in Miskolc. 13 : 02 pp. 35-44. , 10 p. (2017) 4. Ágnes, Kádár Horváth: Theoretical Dilemmas of the Natural Monopolistic Position of Network Based Public Utilities: Theory, Methodology, Practice. Club of Economics in Miskolc. 7 : 2 pp. 21-28.

, 8 p. (2011)

5. Newbery, D.M. 2004: Privatising Network Industries. CESifo Working Paper No. 1132. CESifo Conference on Privatisation Experiences in the EU.

http://www.cesifogroup.de/pls/guestci/download/CESifo%20Working%20Papers%202004/CESif o%20Working%20Papers%20February%202004/cesifo1_wp1132.pdf 6. Train, K.E. 1997: Optimal Regulation: The Economic Theory of Natural Monopoly. The MIT-Press Cambridge, Massachusetts, London, England

7. Stanford V. Berg – John Tschirhart: Natural monopoly regulation: Principles and practice. Cambridge Univ. Press, 1988.Viscusi,

1. Hempling, S.: Regulating Public Utility Performance: The Law of Market Structure, Pricing and Jurisdiction. American Bar Association, 2015. ISBN-10: 1627222928, ISBN-13: 978-1627222921 2. Bitrán, G. and Arellano, P.: Regulating Water Services. Sending the Right Signals to Utilities in Chile. The World Bank Group. March 2005. Note Number 286.

3. Filbeck, G. and Hatfield, P.: Public utility companies: institutional ownership and the share price response to new equity issues. Journal of Financial and Strategic Decisions. Volume 12 Number 2 Fall 1999 pp. 31-38.

4. Renzetti, S. – Dupont, D.: Ownership and Performance of Water Utilities. Greener Management International 42, Summer 2003.

5. Pál Valantiny, Ferenc László Kiss, Krisztina Antal-Pomázi, CSongor István Nagy (Editors): Competition And Regulation 2015. Institute Of Economics Centre For Economic And Regional Studies, Hungarian Academy Of Sciences, Budapest 2015 http://old.mtakti.hu/file/download/Competition_and_Regulation/2015.pdf

Requirements of the signature are: doing presentation and writing an essay in a choosen topic, regular presence and active participation in the lessons. The weight of the mid-semester tasks in the grade is 50%.

The exam conditions: obtaining the signature.

Requirements of the colloquium and evaluation criteria: Grade of the exam consists of two parts: the results of the mid-semester tasks (weight 50%) and the mark of the oral exam (weight 50%).

vgthagi@uni-miskolc.hu -

english autumn, 3 signature + exam

The main goal of subject is expanding horizons and improving methodological preparedness of students in the topic of public utilities.

Ágnes KÁDÁRNÉ HORVÁTH, PhD, associate professor

Management of Public Utility Companies GTGVG430D

core

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Course title:

Neptun code:

1. The marketing concepts. Marketing Theory.

2. Is marketing science?

3. Marketing schools

4. Development stages of marketing. Marketing 1.0 2.0 3.0 & 4.0.

5. Marketing 3.0. 3i Model, Value based marketing 6. Marketing 4.0. Innovation 4.0

7. Marketing 4.0: Enhancing consumer-brand engagement through big data analysis 8. Competition in Innovation – Network-Competence in Business Success 9. COOPERATION IN INNOVATION – EMPIRICAL MARKETING MODELS 10. Factors that influence market success of innovations 11. Strategic marketing and marketing strategy: domain,

definition, fundamental issues and foundational premises

12. Consumer theories.

13. Marketing scales.

Course title:

Neptun code:

Number of credits; hours per week 5; 30 hours per

semester Name and position of lecturer:

Requirements (exam/practical mark/signature/report, essay) English -

Compulsory related to the research topic (Marketing Schools and Applications)

Methods of market analysis

marml@uni-miskolc.hu GTMSK4150A

Dr. László Molnár

Spring, 2

Mid-semester performance (max. 50 points) + written exam (50 points)

Students are to write an essay that combines marketing theory with their field of research. Oral exam and discussion on the essays. Five grade system (1-5).

spring, 2 signature / exam

Molnár, László ; Piskóti, István ; Nagy, Szabolcs ; Molnárné, Konyha Csilla: Complex modeling of factors influencing market success of new product and service developments, In: Bigné, Enrique (ed.) Paradigm shifts and interactions: European Marketing Academy, 43rd Annual Conference, EMAC 2014: Conference Proceedings Valencia, University of Valencia, (2014) Paper: 172 , 7 p.

Baker, M. J., Saren, M. (2016). 2. Marketing Theory. In Marketing theory: A student text (pp. 26-50). Los Angeles: SAGE.

Jiménez-Zarco, A. I., Rospigliosi, A., Martínez-Ruiz, M. P., & Izquierdo-Yusta, A. (n.d.). Marketing 4.0. Web Services, 2172-2195. doi:10.4018/978-1-5225-7501-6.ch113 Piskoti I, Piskoti M.: COOPERATION IN INNOVATION – EMPIRICAL MARKETING MODELS, 2014

PISKÓTI, I. Competition in Innovation – Network-Competence in Business Success (2014)

Piskóti, István ; Nagy, Szabolcs ; Molnár, László ; Molnárné, Konyha Csilla: Empirical model of factors influencing market success of innovations in Hungarian context, In: European, Marketing Academy (szerk.) EMAC 2013 : 42nd annual conference, lost in translation, marketing in an interconnected world, Istanbul, June 4 - 7, 2013: Istanbul Technical University, (2013) Paper: X , 7 p.

Varadarajan, R. (2009). Strategic marketing and marketing strategy: Domain, definition, fundamental issues and foundational premises. Journal of the Academy of Marketing Science, 38(2), 119- 140. doi:10.1007/s11747-009-0176-7

Varadarajan, R. (2015). Strategic marketing, marketing strategy and market strategy. AMS Review, 5(3-4), 78-90. doi:10.1007/s13162-015-0073-9

This course aims to develop fundamental knowledge of marketing and provoke critical thinking about it. Readings and discussions examine the historical development of marketing theory, as well as contemporary issues, alternative perspectives, and critical insights. The course investigates the foundations of marketing as a science.

English no specialization

Marketing Theory

nagy.szabolcs@uni-miskolc.hu GTMSK410A

Szabolcs NAGY, Dr. habil

Illés, M: Scientific Problems of Modern Approach of Net Present Value. Club of Economics in Miskolc, TMP Nr. 1, pp. 29-35. 2007.

Illés, M.: The Effects of Inflation on Business Profits and Business Assets. European Integration Studies, Miskolc, Nr. 1, pp. 35-45. 2010.

Illés, M.: Transforming the Net Present Value for a Comparable One. Club of Economics in Miskolc, TMP Nr.1, pp. 24-32. 2012.

Illés, M: Links between Net Present Value and Shareholder Value form a Business Economics Perspective. Club of Economics in Miskolc, TMP, Nr. 2, pp. 31-36. 2012.

Illés, M.: Fisher’s Rate and Aggregate Capital Needs in Investment Decisions. Club of Economics in Miskolc, TMP, Nr.1, pp. 21-32. 2014.

Illés M.: Practical Usability Problems in Business Economics. Advances in Economics and Business 2016. 11. Vol. 4(11), pp. 607 - 623 Illés M.: The Real Reinvestment Rate Assumption as a Hidden Pitfall. 'Club of Economics in Miskolc' TMP Vol. 12, Nr. 1, pp. 47-60. 2016.

Illés, M.: Problematic methodological questions of investment project evaluation. In: Illés, B. Cs.; Nowicka-Skowron, M.; Horská, E.; Dunay, A. (szerk.) Management and Organization : Concepts, Tools and Applications. Harlow, Egyesült Királyság: Pearson Education Limited, (2017) pp. 145-160.

Illés, M: Aggregate Capital Tied-up by Investment Projects―The Possibility of a Simple Estimation. Management Studies, Mar.-Apr. 2019, Vol. 7, No. 2, 87-95 Illés: The Uniform Logic System of Business Efficiency Evaluation Methods. Advances in Economics and Business 7(1): 9-23, 2019 .

Arnold, John – Hope, Tony: Accounting for Management Decisions, Prentice Hall International (UK) Ltd, 1990

Garrison, Ray H.: Managerial Accounting. Concepts for Planning, Control, Decision Making. Business Publications, Inc. Plano, Texas, 1988.

Heisinger, K. – Hoyle, J.: Managerial Accounting,Version 1.0. Saylor Foundation, 2012. ISBN 13: 978-1-4533452-9-0. https://www.saylor.org/site/textbooks/Managerial%20Accounting.pdf Illés, M.:

The Structural Problems of Pricing Approach in Hungary. Club of Economics in Miskolc, TMP, Nr.1, pp. 21-32. 2014.

Mulligan, James G.: Managerial Economics. Strategy for Profit. International Student Edition, 1989.

Principles of Managerial Economics. Saylor Academy, 2012. https://www.saylor.org/site/textbooks/Principles%20of%20Managerial%20Economics.pdf

The mark consists of semester work 50%, exam 50 %.

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1. Introduction to market analysis, market research and marketing research, basic definitions 2. Defining the research problem and the research objectives

3. Planning market analyses, market researches and marketing researches, the significance of research design 4. Setting up research questions and hypotheses

5. Basics of model creation, types of models (process, structural, hybrid) 6. Operationalization variables, marketing scales

7. Developing a sample plan, design the sample plan 8. Dealing with field work and data quality issues

9. Confirmation of hypotheses: how can we confirm or disprove hypotheses?

10. Testing methods of hypothetical models 11. Interpret research results

12. Case study I.: marketing research problem solving in consumer markets 13. Case study II.: marketing research problem solving in business markets

Course title:

Neptun code:

Number of credits; hours per week Credit: 3, hours per week: 2 Name and position of lecturer:

1. Human inquiry and science

2. Research design

3. Formulate a research question

4. Literature review

5. Conceptualization, operationalization, and measurement

6. Sampling

7. Data collection methods: Questionnaire 8. Data collection methods: Interview, Field research 9. Data collection methods: Experiment 10. Data collection methods: nobtrusive research 11. Data collection methods: Evaluation research 12. Data collection methods: Case study

13. Ethics

Course title:

Neptun code:

Type : lecture/seminar (practical) lecture+seminar

Requirements (exam/practical mark/signature/report, essay) English core

Organizational Theory

szvkunos@uni-miskolc.hu GTVSM4011PA

Dr. István Kunos, associate professor

autumn exam English no core

Research Methodology

getgubik@uni-miskolc.hu GTGKG2512MNA

Andera S. Gubik, associate professor

The colloquium can be obtained by the successful completion of a pre-exam or by passing an exam during the exam period. Extra points can be earned by completing a homework.

Completion requirements and evaluation criteria for seminar grades and exams:

Theoretical questions and practical questions 50-50 percent. The written exam is evaluated on a five-grade scale (1-5): excellent (22-24); good (19-21); average (16-18); passed (12-15); failed (0- 11). The exam is 24 points in total. The duration of the exam is 50 minutes.

2 exam

Bryman, A., Bell, E. (2011). Business Research Methods. Oxford University Press Veal, A.J. (2005). Business Research Methods. A Managerial Approach. Pearson Education Leary M.R. (2004): Introduction to behavioural research methods. Pearson Education

Saunders, M.; Lewis, P and A. Thornhill (2008). Research Methods for Business Students. Pear-son Education Babbie, E. (2013). The practice of social research. Wadsworth, Cengage Learning

ppt presentation of the lectures

The aim of this course is to equip students with knowledge and skills of using different research methods not only to conduct research activities but also to handle everyday situations and to make sound decisions at workplaces. For example, how to think carefully when buying consumer goods, decreasing staff turnover, deciding on training courses, etc. On completion of the course students should be able to

• distinguish between different research methods and apply the right method,

• demonstrate an understanding of scientific inquiry such as research design, conceptualiza-tion, operationalization, measurement and evaluation and apply these concepts in group work assignments.

• think more critically and rationally and apply different problem-solving techniques.

Mid-semester performance (max. 50 points) + written exam (50 points)

Point limits: 0-50 points: fail, 51-62 points: pass, 63-74 points: satisfactory, 75-86 points: good, 87-100 points: excellent Burns – Bush: Marketing Research, Pearson, 2010

Janssens – Wijnen – De Pelsmacker – Van Kenhove: Marketing Research with SPSS, Prentice Hall, 2008 Arbuckle: IBM SPSS Amos 21 User’s Guide, IBM, 2012 (given parts)

Lilien – Rangaswamy: Marketing engineering, Trafford, 2004 (given parts) Bruner II: Marketing Scales Handbook, GCBII Productions, 2013

The task and objective of course ’Methods of Market Analysis’ is to deepen the students’ professional knowledge in the field of market analysis and market research and improve their methodological skills as well. The students have to use this acquired theoretical and practical knowledge in their field of research in order to improve their empirical research skills. After completion of the course students will be able prepare research plans and carry out empirical researches in order to answer research problems of marketing discipline.

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1. Humans in organizations. Personality theory, formal and informal leading 2. Personality types and traits in working environment

3. Values, attitudes, perceptual errors, attributional theory 4. Leadership compentencies, methods of measurement, types of leaders 5. Decisions in organizations, theory and practice, situational factors 6. Style theory, in-group cooperational styles, Ohio and Blake-Mouton models 7. Situational management, Hersey-Blanchard's theory

8. Practical viewpoints of situational management, case studies 9. Contingency theory, Tannenbaum and Schmidt's theory 10. Vroom and Yetton's normative model, Fiedler's theory 11. Organizational forms and leadership

12. Organizational form-dependent leadership

13. Leadership development, theory and practice to develop leadership skills Required readings:

Course title:

Neptun code:

1. Introduction to social marketing.

2. Approaches to Social Marketing.

3. Social Marketing in marketing science 4. Society as the focus of marketing

5. Integrated model of Social Marketing – concept of stakeholder management.

6. Specialties of the marketing of public service organizations, civil and not-for profit organizations

7. Social Innovations.

8. Applications of Social Marketing.

9. City and settlement marketing.

10. Marketing of health and health consciousness.

11. Sustainable marketing.

12. Sustainable consumption.

13. Behavior shaping

Course title:

Neptun code:

English none core

Project Management

szvmv@uni-miskolc.hu GTVIM410PA

Viktor Molnar, Phd; associate professor

autumn English no core

Paradigms and applications of social marketing

nagy.szabolcs@uni-miskolc.hu GTMSK411A

Szabolcs NAGY, Dr. habil

Report: Written assignment – Students compose and submit a comprehensive analysis of a social problem/case with proposals regarding how to solve the problem. The chosen social problem/case should be closely related to the individual research field of the PhD student. Students make a final presentation of their findings and will answer questions concerning their research project and the subject in general.

spring, 2 signature/report

5. Piskóti,I.-Nagy,Sz.-Molnár,L.-Marien,A (2012): Elements and an empirical anaysis of an integrated social marketing model in Hungary. In: Paulo Rita (szerk.) 41 th EMAC Conference: Marketing to Citizens Going beyond Customers and Consumers. Lisbon, Portugal, 2012.05.22-2012.05.25, ISCTE Business School, 2012. Paper 11. (ISBN:978-989-732-004-0)

6.Kotler,P.-Lee,N.RE. (2009): Up and Out of Poverty:The Social Marketing Solutions Pearson Whartoon School Publishing

7. David Russell, Gillian Sullivan Mort, Margee Hume: Analysis of management narrative to understand social marketing strategy: The case of ‘Branding Logan City ‘Australasian Marketing Journal (AMJ), Volume 17, Issue 4, November 2009, Pages 232-237

8. Dominique Crié, Jean-Charles Chebat: Health marketing: Toward an integrative perspective. Journal of Business Research, Volume 66, Issue 1, January 2013, Pages 123-126 1.Alan R. Andreasen: Social Marketing in the 21st Century, Georgetown University, 280 pages, SAGE Publications, ISBN 9781412916349, 2006

2.Sergeant,A.(2009): Marketing Management for Nonprofit Organizations, Oxford Press

3. Nagy Szabolcs: Sustainable consumption, Budapest: Nemzeti Tankönyvkiadó, 2011., ISBN: 978-963-19-7245-0

4. Piskóti, I. (2012): The Social Problem Sensitivity of the Hungarian Population and Their Social Marketing Sensitivity THEORY METHODOLOGY PRACTICE : CLUB OF ECONOMICS IN MISKOLC (ISSN:

1589-3413) 8: (1) pp. 59-67.

The main objectives of the subject are to give deep insight into social marketing; to analyze the differences between traditional and social marketing and to introduce students into the special research methods of social marketing. The subject aims to investigate the different approaches to social marketing and social innovation, including its definition, theoretical concepts, frames and models. Students will learn the latest research methodologies in social marketing and will have an insight into some specific fields of application of social marketing such as city and settlement marketing, health marketing and sustainable marketing. Moreover, students will learn how to shape behavior.

Class participation and activity. Home essay and presentation. In the end of the semester students can get offered mark, which consists of the arithmetic average of home essay and presentation.

Kunos I.: Personality Development, Globe Edit, Germany, 2016

Hersey-Blanchard-Johnson: Management of Organizational Behavior, Prentice Hall, 2007

The aim of the subject is to introduce human related factors of leadership in organizations. Beyond classical organizational forms, students can learn modern ways of leadership, factors having influence on our behavior, and many different types of theories regarding organizational theory. In the end students can get closer to modern forms of leadership development.

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1. The PM work and its approaches.

2. PMI architecture. Portfolio management.

3. Application of PM planning methods.

4. Project indicators.

5. Project risk management.

6. Project controll and its application.

7. Project fulfillment, monitoring.

8. Closing projects.

9. Management of research projects.

10. SAP PS module. Main transactions.

11. SAP PS: project definition and launch.

12. SAP PS: project activities; monitoring.

13. SAP PS: project control.

Course title:

Neptun code:

Requirements (exam/practical mark/signature/report, essay) Course objectives (50-100 words):

1. Introduction of the students and the main topics

2. The agenda of public economics - why is it important, how can it be used 3. Considerations of Behavioural economics (pp 51-80)

4. Theories of the public sector (pp 119-138)

5. Public goods (pp 147-182)

6. Externalities (pp 223-248)

7. Asymmetric information (pp 297-336)

8. Voting (pp 345-381)

9. Rent-seeking (pp 387-414)

10. Inequality (pp 457-496)

11. Fiscal competition (pp 665-694) 12. International taxation (pp 703-741) 13. Social security (pp 775-802) Required readings:

Course title:

Neptun code:

Number of credits; hours per week lecture

Language of the course: English

- optional

Quality Management

szvblaci@uni-miskolc.hu GTVVE4012PA

2 English

none Specialisation

Public Economics

zoltan.bartha@ekon.me GTGVÖ4000A

Zoltan Bartha, Associate Professor

PPT presentation:

- Students should pick a topic from the 11 key ideas included in the syllabus, and prepare a ~30-minute presentation on the topic

- The presentation should include the key concepts concerning the topic, the historical context when the theory was developed, practical implementations of the theory, and preferably some personal comments

- Topics are to be presented on the day they are listed in the class schedule - The presentation is followed by class discussion

Final essay:

- Topic: a summary of the presentation prepared during the semester

- The task of the student is to summaries the key concepts of the chosen topic, point out the possible practical applications, and to reflect on the suggestions that came up during the class discussion of the topic

- Length: 5-8 pages

- Deadline: 10 January (the number of max points decrease with each day of delay) - To be sent electronically to zoltan.bartha@ekon.me

Classroom participation: max. 5 points Presentation: max. 25 points Final essay: max. 10 points

Grades: 0-19 points – Fail (1); 20-24 points – Pass (2); 25-29 points – Medium (3); 30-34 points – Good (4); 35-40 points – Excellent (5) autumn/3

signature/exam/essay

Tim Harford: The Undercover Economist. Little-Brown, 2005. ISBN: 0-19-518977-9

Tim Harford: The Logic of Life: The Rational Economics of an Irrational World. Little-Brown, 2008. ISBN: 978-0-316-02756-4

Bryan Caplan: The myth of the rational voter. Why democracies choose bad policies. Princeton University Press, 2007. ISBN: 978-0-691-12942-6 Nariman Behravesh: Spin-free economics. McGraw-Hill 2009. ISBN: 978-0-07-154903-5

Jean Hindriks & Gareth D. Myles: Intermediate Public Economics. Second Edition. The MIT Press, Cambridge, 2013. ISBN: 978-0-265-01869-2

The main objective is to develop the students’ intuition about the working of an economy with government intervention, and to help them develop theories to describe it.

Written exam; presentation; assignments.

exam

Verzuh, E. (2011): The Fast Forward MBA in Project Management, Wiley.

PMI (2013): A Guide to the Project Management Body of Knowledge.

Handouts (papers, case studies)

The subject focuses on the imrovement of process and indicator orientation of projects. The students solve case studies and read specific studies. Students get familiar with the major management techniques of project management through best practices and will be able to allpy the PM toolset in case of special projects too. One part of the practical exercises are supported by IT tools focused on the project planning and monitoring.

(11)

1. History of quality concept

2. Principles and main trends

3. Quality Management: an engiennering approach 4. Quality Management: a strategic approach

5. ISO 9001 from the researcher’s viewpoint: integration possibilities to the corporate governance and management 6. ISO 9004: qualty management and sustainability

7. Developing QM tools

8. Service quality management

9. Business excellence. EFQM. (Self) evaluation methods

10. Project quality management

11. Quality management of project portfolios 12. Lean thinking: a quality management approach

13. Future possibilities and development trends of quality management

Course title:

Neptun code:

Number of credits; hours per week 5 credit; 2+0

Course content: Consultation Topic

Course title:

Neptun code:

Type : lecture/seminar (practical)

lecture/seminar

Number of credits; hours per week

5; 3

benedek.jozsef@uni-miskolc.hu

no

Hungarian spring, 2 essay

Benedek József, prof.

Regionalism in the modern Europe

GTVGT412K

optional

English - core

Quantitative Analysis

strolsz@uni-miskolc.hu GTÜSE421A

Szilágyi Roland Ph.D , associate professor

Written material and oral presentation . autumn, 3.

exam

Tutorial of SPSS

1. Curwin, Jon: Quantitative Methods for Business Decisions, London [etc], Thomson Learning, 2002 ISBN: 9780412402401 2. Hanke, John E. – Reitsch, Arthur G: Understanding Business Statistics, Irwin, 1991 ISBN: 9780256112191

Having finished the course students will be able to analyze the main process of the business life with quantitative methods using statistical programs. Aim is to develop the students’ analytical and decision-making ability, the recognition skills of causal relationships and the fundamental long-term trends, moreover, to introduce them into forecasting and business planning.

3.

Estimation procedures. (estimation procedures based on sample information and a priori and sample information.) Model Diganostics. (examination of the conditions of the model, evaluation of the model).

Conclusions from the results of the regression model.

4. Statistical inference based on classical sample information (Bayesian statistical inference).

Specific models of quantitative methods applied in social science research, specific conditions of applications.

General philosophical foundations of quantitative analysis and modeling, assumptions of interpretation of modeling results. Basic idea and general form of stochastic modeling. Interpretation of modeling results.

1.

2.

Modeling in Economic Analysis. (types of models, models with continuous dependent variables (the regression model family) and discrete regression models (linear probability model, logit model, probit model, multinomial choice model,) Analysis with SPSS statistical program

Report. Individual task of writing a report or a conference paper that investigates the relation between the research topic of the students and quality management. Submission-ready manuscripts are acceptable.

autumn report

Pyzdek, T., Keller, P. (2013): The handbook for quality management: A complete guide to operational excellence. New York: McGraw-Hill.

Berényi, L. (2013): Fundamentals of Quality Management. Saarbrücken: LAP.

Defeo, J. A. (2017): Juran's Quality Handbook: The Complete Guide to Performance Excellence, Seventh Edition 7th Edition. New York: McGraw-Hill Education.

Garvin, D. A. (1988): Managing quality. New York. The Free Press.

The course aims to deepen and expand quality management knowledge. The students meet the origin and development of quality concept and methods to recognize the application possibilities in management systems. The activities during the lessons focus on presenting the different interpretations of quality management and allows the opportunity to use the tools in the students’ PhD researches.